When you’re running a Shopify ecommerce store, you have a lot to manage: product research, inventory management, order fulfillment, logistics, customer service, marketing, and the list goes on.
There’s a point in every business when it doesn’t make sense for a single individual to try to juggle everything. When that time comes, a great place to start is hiring a virtual assistant (VA). A VA can help you with a lot of different elements of running your store, including marketing initiatives that increase Shopify sales and grow your business.
To quickly find and hire pre-vetted freelance VAs to help with ecommerce marketing, visit FreeeUp.com.
Here are the top five ways a VA can help you increase Shopify store sales quickly.
- Optimize Product Listings for SEO and Conversions
- Create an Abandoned Cart Campaign that Converts
- Test and Optimize Facebook and Google Ad
- Use Urgency and Social Proof across Your Site
- Work with Influencers in Your Niche
Keyword research, competitive analysis, and copywriting with proper optimization of product listings requires chunks of focus time that you may not have the luxury of or the skills for. A VA can take the research and optimization activities off your plate to create product listings that convert. Enhanced product listings can increase conversation rates and sales in your Shopify store and a VA is an efficient way to make them happen.
You work hard to get customers to your site. If they leave without purchasing, it’s more cost-effective to bring them back than it is to attract new visitors (though these two initiatives aren’t mutually exclusive). A VA can help you create an abandoned cart email campaign that incentivizes visitors to finish their purchase and convert into customers.
Doing pay-per-click (PPC) advertising for a Shopify store—well, doing it right—takes time. You have to create ad variations, conduct target and keyword research, and continually test, test, test. It’s easy to set it and forget it, but that approach is throwing money away. A VA can monitor and optimize your ads to bring in visitors and sales to your shop.
If your Shopify site doesn’t integrate urgency and social proof, two of the most important psychological buying influencers, you’re missing out on sales. By integrating Fera’s urgency and social proof tools on your Shopify site, you target your visitors’ innate desire to purchase. A VA can continue to test and optimize Fera’s implementation with A/B testing and advanced analytics to continually increase your Shopify sales.
Finding and working with influencers is a high-impact way to increase sales on a Shopify store. But it’s time consuming to identify and coordinate with these influencers on your own. With a little guidance on the types of influencers you want to work with, a virtual assistant can do outreach, follow-up, and coordination with influencers who meet your criteria.
These are five tasks you can outsource to a freelance VA immediately. Once you’re ready to increase your Shopify sales even more, learn about other key freelancers you can bring on board.
About the Author
Connor Gillivan is the CMO and co-owner of FreeeUp.com, a rapidly growing freelance marketplace making hiring online simpler. He has sold over $30 million online, has hired hundreds of freelancers to build his companies, is a published author, and is the owner of ConnorGillivan.com. He currently lives in Denver, CO.