What are Shopify testimonials?

A testimonial is similar to a review. They are often written statements that support your credibility and your expertise. They strengthen trust and the legitimacy of your business by expressing that others trust you and your business. A testimonial from a customer will affirm the performance, quality and even the value of your products or your service.

How to add a testimonial

When you are on your dashboard you’ll want to click on the ‘+ Pre-Built Skill’ button. This will open a box that shows you all of the possible skills you can add to your eCommerce site. Search for, or scroll, until you find the one called “Show Testimonials Under the Cart’.

How to edit and customize the testimonials

Now comes the fun part-customizing your testimonials to look and act the way you want them to! The skill is divided into 5 tabs including what to show, where to show it, when to show it, who to show it to and the why tab for A/B testing.

A quick side note

The testimonials will only appear under the cart page where customers can see the items that are in their cart. This will not display on any cart pages beyond this (the checkout pages), as Shopify recently updated policies on allowing apps to make edits to the checkout page. If you had skills running before the changes, are a Shopify Plus merchant, or have this unlocked by Shopify then you may also edit your checkout pages. For most people this skill will only work on the cart page.

What to show

This tab lets you decide what to show in your Shopify testimonial popups on the cart page. In the first tab “Content” you’re able to add data like the name and image of a customer, as well as their location, their rating and any comments they made. You can also add a link to the review if you’d like. Using this you can manually enter all the information you need. The ‘Design’ tab lets you edit the text colour, the alignment and the style and weight of the texts. Your designer (or yourself) can use the ‘Custom CSS (Advanced)’ tab if you’re familiar with CSS to further stylize your testimonials. The ‘Custom Template’ and the ‘JavaScript’ tabs are for your developers if you want to edit anything more advanced.

Where to show

This tab lets you decide where to show the content in your Shopify cart page. You can choose the page or pages for the testimonials to popup on. This allows you to choose the store section(s) to let the Shopify testimonials appear on, which in this case is the shopping cart page. You can set conditions to determine where to show testimonials based on specific URLs or titles.

The ‘Location on page” selector allows you to choose where the testimonials will appear. You can use the drop-down to choose for them to appear: right after, right before, beginning of, end of, or replace a certain section on your site. You can select the URL to appear, but by default it’ll take your cart page URL. Clicking this button will show a pop-up explaining how to use the selector.

When to show

This tab lets you decide when to show your Shopify testimonial on the cart page. You can set specific triggers and conditions on when to show these testimonials. You can have them trigger as soon as a page loads, and limit to only once per hour per shopper if you’d like. Or maybe you only want to show testimonials on Saturdays-you can do that here too. You can also set a schedule if you only want testimonial to show from today until a week from now. Simply enable the schedule and set your dates and times for the testimonials to start and finish.

Who to show

This tab lets you decide who to show your Shopify testimonials to. You can determine this by the shopper’s location or by their journey on your site. So, for example if I only have Canadian shoppers maybe I want the testimonials to only display if a visitor is out of Canada. Then any one from outside of Canada wouldn’t see the testimonial popups (based on IP address). You can also choose to only show the testimonial popups if a shopper has previously viewed a product on your store. That means someone visiting only your homepage wouldn’t see the testimonials.

Why (A/B testing)

This tab lets you decide if you want to A/B test your Shopify testimonial popups. It’ll allow you to enable or disable testing and also determine the percentage split of who to show the content to. The default is a 50/50 split, meaning 50% of the time customers see the testimonials, and the other 50% do not see the testimonials. This data can be used to compare to each other and determine whether the skill is helping you out.

By default, this skill is turned off. You can enable it yourself and also find out more about A/B Testing through this article.

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