What is a counter of current viewers?
A counter of current viewers is something you can add to your eCommerce store to show visitors how many customers are currently looking at a product. This can be done on your product detail pages or even in your collections page(s).
Why use a viewer counter?
This skill is useful as it adds urgency. If a customer sees an item has only a few left in stock and several people viewing it, then they will snap it up before it’s gone. Shoppers have FOMO and don’t want to miss out on something that seems popular so often they’ll be quicker to purchase if something is popular or it seems like they could miss out on it.
How to add a counter of current viewers
When you are on your dashboard you’ll want to click on the ‘+ Pre-Built Skill’ button. This will open a box that shows you all of the possible skills you can add to your eCommerce site. Search for the skill by typing ‘viewer’ or scroll until you find the one called “Show Low Stock + Viewer Counter in Product Detail’.
How to edit and customize the skill
Now comes the fun part-customizing your low stock and viewer counter to look and act the way you want it to! The skill is divided into 4 tabs including what to show, where to show it, when to show it, and the why tab for A/B testing.
What to show
This tab lets you choose what content to show to your customers. The first tab ‘Content’ allows you to enable/disable the inventory counter, the viewer counter, the add to cart counter and the order count. Inventory let’s you enable a “only x left” message that turns on when the stock level of a product falls below the level you specified. You can also set the default stock message here, the automatic one is “Limited Stock! 🔥”. The viewer counter lets you choose the lookback and the minimum viewer count. If the minimum is set then the message only shows when there have been that number of viewers within the lookback period that is set. So if it is 1 viewer and 24 hours the skill displays if 1 person has looked/is looking at a product within the last 24 hours.
The add to cart counting option is similar to viewers. You can set the minimum and also the lookback period here. This will show anytime customers add items to their cart, regardless of if they end up buying or not. The order counting tracks actual items purchased and also has the minimum order count and the ability to set a lookback period.
Fera won’t show the skill if the current product is out of stock and cannot be purchased by a customer since there is no need to increase urgency on a product the customer cannot buy.
The ‘Design’ tab allows you to edit the appearance of the skill. You can choose pre-designed themes or pick your own colours, font size and so on here. For those store owners with CSS background, or those who have developers they can add their own custom CSS or change the templates to work more specifically for their needs.
Where to show
This tab lets you decide where to show the content in your Shopify pages. You can choose the page or pages for the timer to show on. The default is to show on all store sections, but you can show them only on certain parts of your store if you’d like.
The ‘Location on page” selector allows you to choose where the viewer counter will show, but by default it shows on all store sections. You can select the URL to appear, but by default it’ll take your site URL. Clicking the “Choose Location” button will show a pop-up explaining how to use the selector. Hover your mouse on your site and click to choose an element.
When to show
This tab lets you decide when to show your promo bar with a countdown timer. You can set specific triggers and conditions on when to show it. You can have it trigger as soon as a page loads, and limit to only once per hour per shopper if you’d like. Or maybe you only want to show the skill during the week-you can do that here too. You can also set a schedule to run the viewer skill, so that it starts or ends on a specific date and you don’t have to worry about it. Simply enable the schedule and set your dates and times for the skill to start and finish.
Why (A/B testing)
This tab lets you decide if you want to A/B test your Shopify testimonial notifications. It’ll allow you to enable or disable testing and also determine the percentage split of who to show the content to. The default is a 50/50 split, meaning 50% of the time customers see the testimonials, and the other 50% do not see the testimonials. This data can be used to compare to each other and determine whether the skill is helping you out.
By default, this skill is turned off. You can enable it yourself and also find out more about A/B Testing through this article.
If you want the skill to show on your collections or list pages, then you need to add the skill called “Show Low Stock + Viewer Counter in Product List” by clicking on the ‘+ Pre-Built Skill’ button.