Setting up an eCommerce business

Getting a business up and running online is difficult. But the hardest part is yet to come: selling. While you have an eCommerce business now, and you have products and an idea of how you’re selling, where you’re selling and who you’re selling to, you still have to sell!

Most people with online businesses either own the brick and mortar location and have an online option, or more often than not, they’re selling online as a sort of side job or hobby. Devoting time to managing your site and selling can be a lot of work. Luckily there are apps out there that can do some of the hard work for you!


eCommerce apps are typically applications that help some process or aspect of your online business. Apps can do things like collect information about your shoppers, create referral or loyalty programs, deliver information about your store, engage leaving visitors, or even add social proof and urgency to your store!

Most of the eCommerce platforms out there have an app marketplace. You can browse apps here and see what best fits your needs. Most often the apps have a trial period so you can test things out and see how they work for you first. There are both free and paid apps, and lots of them are great.

What to look for in an app?

Choosing apps can be really difficult. There are so many available options, how can you tell what’s good? You can check out stores you use and see what kinds of things they do that make you purchase. Do they have promo deals? Social proof popups? Do they let you know what’s in stock and how many people have made a purchase? Are you sent promotional emails? Use that to start your search and narrow down what kinds of things you want on your site.

I like to check out the reviews. See what good (and bad) things people have to say about the app. See how long they’ve been around for, and maybe even give them a quick Google to find out more about the app or its creators. See what your fellow eCommerce owners are saying about apps and what they recommend. Ask your developer or designer if they’d recommend anything they’ve seen or worked with in the past.

Another thing is their support. Do they have help articles and information explaining how to use the app? Do they have live chat for customer support that you can easily access if you need help? These are important things to consider, especially if you’re not very tech savvy or have a hard time with online stuff.

In Summary

Knowing what you want and need for your eCommerce online business will help you narrow down which apps will work best for you. Take the time to do some research and see what other users are saying. You can always reach out to the app support and ask questions or try the app out if it has a free trial before committing to anything fully. The app store/marketplace can be your best friend and business partner if you know what’s worth your time and money. Look for apps that can prove their worth or show they’re making a difference. Try stuff out and have fun selling!

For a great app to boost your conversions check out It’s an app that makes it easy to add urgency, social proof and personalization to your online store to significantly increase your conversion rate.

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