If you want to create a promotion banner and personalize it on your eCommerce, so it only shows to existing customers this is a great place to start…
What is a promotion banner?
A promotion banner is a banner that you can add to any page on your eCommerce site. This skill can be added by pressing the ‘+’ button and adding the skill called ‘Banner Depending on Shoppers’ Time on Site‘. It’s under the ‘Increase Loyalty’ section.
How to add a promotional banner?
When you are on your dashboard, you’ll want to click on the ‘+ add skill’ button. This will open a box that shows you all of the possible content you can add to your eCommerce site. Search for the shipping bar by looking under the ‘Increase 1st Time Sales’ heading and look for “Show Free Shipping Top Bar’.
This allows you to enable the skill and show customers how much they have left to spend to get free shipping.
The skill is divided into four tabs including what to show, where to show it, when to show it, and the why tab for A/B testing. Check out this article for more information on setting up this promo bar within the four tabs.
What to show
This tab allows you to determine the content of the promotion banner. You can choose the text to display for the different ‘ages’ of the shopper. You can also select the image to include in the banner, the default is a bow. The top will show a preview of how the banner appears to your visitors.
Where to show
This tab lets you choose the location on your site to display the promotion banner. Typically put it somewhere near the top so that customers can easily view it. You can also choose page filters here to determine certain URLs and params if needed.
When to show
To only show the free shipping promo for certain countries, we will need to head to the “When” tab. This tab lets you decide when to show your smart free shipping bar. It has triggers and conditions. The triggers are categorized by ‘time-based’, ‘mouse-based’ and ‘other.’
How to create a promotion banner that only shows to existing customers
The most important tab to focus on is the when page. We want to focus on triggers and conditions to be able to show this skill only to existing customers. We will focus on the ‘Shopper Journey’ condition. This condition lets you create individual rules, groups or conditions for displaying the promotional banner.
If you want this to show only to visitors who have previously purchased something or are returning shoppers, this is what you’ll want to edit. Use the ‘previously purchased’ condition from the drop-down menu.
You can decide to show for any product or if they’ve purchased a specific product. You can also determine if they’ve at least purchased 1 or more depending on what kind of promotion you’re trying to create.
If you want to promote a certain product, you can set this opposite. You can choose to display a coupon code for a specific item and then show it only to previous shoppers who haven’t purchased the item. For this to work, select ‘specific product’ and enter the product in the second drop-down menu. Then choose the ‘never’ option.
Why show (A/B testing)?
This tab lets you decide if you want to A/B test your Shopify testimonial notifications.
It’ll allow you to enable or disable testing and also determine the percentage split of who to show the content to. The default is a 50/50 split, meaning 50% of the time customers see the testimonials, and the other 50% do not see the testimonials. This data can be used to compare to each other and determine whether the skill is helping you out.
By default, this skill is turned off. You can enable it yourself and also find out more about A/B Testing through this article.