What are testimonials on Shopify?
A testimonial on Shopify is similar to a review. They are often written statements that support your credibility and your expertise. They strengthen trust and the legitimacy of your business by expressing that others trust you and your business. A testimonial from a customer will affirm the performance, quality and even the value of your products or your service.
How to add a testimonial
When you are on your dashboard you’ll want to click on the ‘+ Pre-Built Skill’ button. This will open a box that shows you all of the possible skills you can add to your eCommerce site. Search for the skill by typing ‘testimonial’, or scroll until you find the one called “Show Testimonials as Notification’.
How to edit and customize the testimonials
Now comes the fun part-customizing your testimonials to look and act the way you want them to! The skill is divided into 5 tabs including what to show, where to show it, when to show it, who to show it to and the why tab for A/B testing.
What to show
This tab lets you decide what to show in your Shopify testimonial notification on the product page. In the first tab “Behaviour” you’re able to choose the animation of the testiomonial notification popup. You can decide how it enters, exits and how long it is shown for.
The ‘Testimonial Content’ tab allows you to add data like the name and image of a customer, as well as their location, their rating of your business, and any comments they made. You can also add a link to the review if you’d like. Using this tab you can manually enter all the information you need.
The ‘Design’ tab lets you edit the text colour, the alignment and the style and weight of the texts. Here you can choose from pre-designed themes or design one from scratch. Your designer (or yourself) can use the ‘Custom CSS (Advanced)’ tab if you’re familiar with CSS to further stylize your testimonials.
Where to show
This tab lets you decide where to show the content in your Shopify pages. You can choose the page or pages for the testimonials to show on. The default is to show on all store sections, but to have them appear on the product pages simply click in the box and select ‘Product View Pages’.
You can also set conditions to determine where to show testimonials based on specific URLs or titles. These conditions are ‘Product Conditions’, ‘Product Counter Conditions’ and ‘Page Conditions’. Product Conditions are: ID, is present, is in stock, is not in stock, tags, name/title, and stock level. So if I only wanted to show the testiomonials on a certain journal on my cite I’d select ‘name/title’ and enter the name of the product. Product Counter Conditions are # of shoppers that: viewed the product, added the product to their cart, and purchased the product. So if a viewer was on my journal product page and they added the product to their cart I can set the condition so that they see the testimonials using ‘added the product to their cart’ condition. This means other customers who hadn’t added the product wouldn’t see the testiomonials. Page Conditions are: URL, title, referral URL, URL param. This allows you to set testimonials to only show on specific product URLs, or to show on all URLs except for a specific few.
The ‘Popup Position” selector allows you to choose where the testimonial popups will appear. You can select to show them on the bottom left, top left, top right, or bottom right of the screen on your product page(s).
When to show
This tab lets you decide when to show your Shopify testimonial on the product page(s). You can set specific triggers and conditions on when to show these testimonials. You can have them trigger as soon as a page loads, and limit to only once per hour per shopper if you’d like. Or maybe you only want to show testimonials on Saturdays-you can do that here too. You can also set a schedule if you only want testimonial to show from today until a week from now. Simply enable the schedule and set your dates and times for the testimonials to start and finish.
Who to show
This tab lets you decide who to show your Shopify testimonials to. You can determine this by the shopper’s location or by their journey on your site. So, for example if I only have Canadian shoppers maybe I want the testimonials to only display if a visitor is out of Canada. Then anyone from outside of Canada wouldn’t see the testimonial notifications (based on IP address). You can also choose to only show the testimonials if a shopper has previously viewed a product on your store. That means someone visiting only your homepage wouldn’t see the testimonials.
Why (A/B testing)
This tab lets you decide if you want to A/B test your Shopify testimonial notifications. It’ll allow you to enable or disable testing and also determine the percentage split of who to show the content to. The default is a 50/50 split, meaning 50% of the time customers see the testimonials, and the other 50% do not see the testimonials. This data can be used to compare to each other and determine whether the skill is helping you out.
By default, this skill is turned off. You can enable it yourself and also find out more about A/B Testing through this article.
Check out this tutorial on how to add testimonials to your Shopify store using a carousel.