What is a product sale countdown timer?

A product sale countdown timer is a timer on your eCommerce store that is counting down to the end of a specific sale. It is shown on the product page for products that are currently on sale.

Summer holiday sales

After the rush of the winter holidays things tend to slow down in the eCommerce world. While shoppers tend to save money for holidays and other expenses, businesses tend to not make as much money. This is the perfect time to introduce a summer sale. You could set up a Canada Day sale, a July 4th sale, or even just a general percentage off for the summer. This can help you clear out some older inventory, bring in new stock, and gain some new customers over the summer months.

How to add a product sale countdown timer

When you are on your dashboard you’ll want to click on the ‘+ Add Skill’ button. This will open a box that shows you all of the possible skills you can add to your eCommerce site. Search for the skill by typing ‘timer’ or scroll until you find the one called “Product Sale Countdown Timer’.

How to edit and customize the holiday countdown timer

Now comes the fun part-customizing your holiday countdown timer to look and act the way you want it to! The skill is divided into 5 tabs including location, content, design, behavior, and conditions.


This tab lets you decide where to show the content in your Shopify pages. You can choose the page or pages for the timer to appear on. By default, this will be on ‘product view pages’.

The ‘Location on page” selector allows you to choose where the timer will appear. You can use the drop-down to choose for them to appear: right after, right before, beginning of, end of, or replace a certain section on your site. You can select the URL to appear. Hover your mouse on your site and click to choose an element. Once a location is selected your skill will show up in the preview window on the right.

You’re also able to add filters to your skill. This allows you to show the skill to only those who have come from a referral URL for example, or those with a certain URL param.


This tab lets you choose what content to show to your customers. The Content tab lets you determine the message to display on your product page(s). Check out this article for editing the timer template. You can also chose the date and the time for the timer to countdown until. This will be when the sale is over. Try choosing a date that isn’t far away as this will increase urgency and have customers buy now instead of waiting.


The design tab lets you choose the colour, size of the font and other details for how the timer will look on your site.


In this tab, the JavaScript editor is for your engineers or coders to use if they want to get even more creative in editing and modifying the timer.


This tab lets you decide when to show your countdown timer. You can set specific triggers and conditions here. This is great if you only want the timer to show on certain products (maybe only those in a specific collection are on sale) or to only customers from a certain country.

A/B testing

This tab lets you decide if you want to A/B test your new skill. It’ll allow you to enable or disable testing and also determine the percentage split of who to show the content to. The default is a 50/50 split, meaning 50% of the time customers see the testimonials, and the other 50% do not see the testimonials. This data can be used to compare to each other and determine whether the skill is helping you out.

By default, this skill is turned off. You can enable it yourself and also find out more about A/B Testing through this article.

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