What is a counter of people viewing a product 👀?

A counter of people viewing a product is something you can add to your eCommerce store to show visitors how many other customers are currently viewing a product or service. You can add a counter of people viewing a product on your

  • product detail pages or
  • in your collections/list page(s).

Why use a counter of people viewing a product?

Using this skill adds urgency to your eCommerce website.

If a customer sees you have just a few of an item left in stock and several people are viewing the product or service, then they will most likely buy it up before it’s gone!

Shoppers have FOMO, and they don’t want to miss out on something that seems popular. More often than not, people will make impulse buys based on the popularity of an item.

How to add a counter of people viewing a product

  1. When you are on your dashboard, you’ll want to click on the ‘+’ button.
    • This will open a box that shows you all of the possible skills you can add to your eCommerce site.
  2. Scroll and then expand the ‘Increase Urgency’ section to find the skill you want to add.
    • The skill is called “Low Stock + Viewer Counter in Product Detail’.
  3. To add to your collection(s) page, look for the skill called ‘Show Low Stock + Viewer Count in Product List*.

How to edit and customize the skill

Now comes the fun part-customizing your low stock and viewer counter to look and act the way you want it to!

The skill is divided into four tabs, including what to show, where to show it when to show it, and the why tab for A/B testing.

Tab #1: What to show

This tab lets you choose what content to show to your customers.

The first tab ‘Content‘ allows you to enable/disable

  •  the inventory counter,
  • the viewer counter,
  • the add to cart counter and
  • the order count.

Inventory lets you enable an “only x left” message that turns on when the stock level of a product falls below the level you specified.

You can also set the default stock message here; the automatic one is “Limited Stock! 🔥”.

Feel free to try out different emojis and different languages to see what creates the most urgency for your site and brand.

The viewer counter lets you choose the lookback and the minimum viewer count.

If the minimum is set, then the message only shows when there have been that number of viewers within the lookback period that is set. So if it is 1 viewer and 24 hours the skill displays if 1 person has looked/is looking at a product within the last 24 hours.

The Add to Cart Count option is similar to viewers.

You can set the minimum and also the lookback period here. This will show anytime customers add items to their cart, regardless of if they end up buying or not.

The Order Counting tracks actual items purchased and also has the minimum order count and the ability to set a lookback period.

The Order Count option is similar to the add to cart option, except it only shows recent orders where a customer has made the purchase.

Fera won’t show the skill if the current product is out of stock and cannot be purchased by a customer since there is no need to increase urgency on a product the customer cannot buy.

The ‘Design‘ tab allows you to edit the appearance of the skill.

You can choose your own colours, font size and so on here. For those store owners with CSS background, or those who have developers they can add their own custom CSS, or Javascript, or change the templates to work more specifically for their needs.

Tab #2: Where to show

This tab lets you decide where to show the content in your Shopify pages.

You can choose the page or pages for the viewer counter to show on. The default is to show on all store sections, but you can show them only on certain parts of your store if you’d like.

where to show promo bar menu

The Location on Page selector allows you to choose where the viewer counter wi

ll show, but by default, it shows on all store sections

. You can select the URL to appear, but by default, it’ll take your site URL.

Clicking the “Choose Location” button will show a pop-up explaining how to use the selector. Hover your mouse on your site and click to choose an element.

Tab #3: When to show

This tab lets you decide when to show your promo bar with a countdown timer.

You can set specific triggers and conditions on when to show it.

You can have it trigger as soon as a page loads, and limit to only once per hour per shopper if you’d like. Or maybe you only want to show the skill during the week — you can do that here too.

You can also set a schedule to run the viewer skill so that it starts or ends on a specific date, and you don’t have to worry about it. Simply enable the schedule and set your dates and times for the skill to start and finish.

when to show promo bar menu

Tab #4: Why (A/B testing)

This tab lets you decide if you want to A/B test your Shopify testimonial notifications.

It’ll allow you to enable or disable testing and also determine the percentage split of who to show the content to.

The default is a 50/50 split, meaning 50% of the time customers see the testimonials, and the other 50% do not see the testimonials.

This data can be used to compare to each other and determine whether the skill is helping you out.

why menu bar for promo bar

By default, this skill is turned off. You can enable it yourself and also find out more about A/B Testing through this article.

*Again, if you want the skill to show on your collections or list pages, then you need to add the skill called “Show Low Stock + Viewer Counter in Product List” by clicking on the ‘+ Pre-Built Skill’ button.

This skill only shows on the individual project pages, and the information it displays pertains to that product/service only.

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