Like it or not, humans are very much influenced by what those around us do. From behaviour to fashion, we're very social creatures. Social proof is a great way for shoppers to see what's popular and what everyone else is doing. The more social proof, the easier it is for prospective customers to choose what to buy. This post will walk you through the 5 different ways to add social proof to your eCommerce site. Adding these or making some of these changes should boost your conversions and lead to better sales for your eCommerce store. That's a win-win!
What is social proof?Social proof is essentially relying on the behaviour of those around you to choose what purchase to make. Highlighting the social proof of your products on your eCommerce site can help other buyers decide what to purchase. That's because of our social nature; we're likely to look for or rely on the opinions of others to make a purchase.
5 Ways to add Social Proof to your Site
- Recent Sales Notifications
- Customer Reviews
- Urgency Timers
- Trust Badges
- Social Sharing Badges
1. Recent Sales NotificationsUse the real-time data from your store to show how many visitors an item currently has, or even better-how many customers are currently purchasing! A tool like this will display your most recent activity on your site in a pop-up, or embedded into the site.
You can use this to display recent sales, signups, or even registrations to an event. Increase your conversions by creating FOMO with visitors to your store. You can show them how popular your products are with other people, and that stock of those items is limited.
2. Customer ReviewsBuild trust with your visitors and add credibility with curated and personalized testimonials. Because what better way to show new customers how great your products are then by having current customers rave about them. Now it's hard to get reviews (especially positive ones), but that's because oftentimes people don't ask.
Simply ask a customer if they can leave a review and make it super quick and easy to do so. Maybe in the follow-up email have a link directly to the review section of the item they purchased so they can leave a comment. Worst case scenario, they ignore your email, but the best case is that you get a glowing review left for the next shoppers to see!
3. Urgency TimersCombing urgency with your social proof is another great trick to use. Amazon has timers in their sales toolbelt, so why not use it too? Basically you want to add a timer that counts down on your products. But not just arbitrarily. You want a dynamic timer that remembers the visitor and continues the same time even if they refresh, leave the tab or anything like that. Amazon uses a timer to let customers know that if they buy in the next 'x' time, they can get their product(s) by 'y' date.
You can also have a timer that lets customers know how long they have the product(s) in their cart for. This works really well for any special sales you might have. It adds urgency for customers to checkout faster to ensure that they don't lose the item that is in their cart. You could even use a countdown timer for sale. This kind of timer lets them know either the time/day the sale is going to start or when it will end. This also adds urgency because the less time there is until the sale is done, the more pressure there is to make a fast purchase. If the timer is counting down to the start of a sale, it will encourage customers to browse around for other items or make special note to come back and make purchases when the sale begins.
4. Trust BadgesShow customers your credentials. It's like the web version of a resume. You want your visitors to know they can trust you and what they're getting from you. You can have badges that let customers know you comply with GDPR regulations, or that you're an accredited business as per the Better Business Bureau guidelines.
Checkout badges are also great to increase trust. They let customers know the process is secure and that their information is safe and is not being stolen or used for anything besides verifying the transaction and shipping details. Even checkout badges that let customers know what types of payment your store accepts are great. The more you show and offer and the more ways a buyer has to buy, the more likely they are to make the purchase. Especially if you have options like credit and PayPal where the transaction can be more secure, or where they can buy now and pay off their card later.