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This post will guide you on how to get product reviews for your Shopify store and fill you on why they are so important.
Why are product reviews important for eCommerce?Product reviews are essential for eCommerce stores because they
- Provide social proof
- Inspire trust
- Help answer questions
- Increase search traffic
- Boost conversions
- Create user-generated content
Product Reviews Increase Search TrafficAdding product reviews to your Shopify store will help your business rank higher on Google. With average rating badge and customer reviews displayed on your website, shoppers will be able to see your reviews when they search on Google.
When people see reviews and ratings tied to your business, they are more likely to choose your website as it appears reputable.
So by ranking higher and appearing like a reputable brand, your search traffic will go up!
Product Reviews Increase ConversionsOnce visitors enter your eCommerce site and begin to browse your products, if they see product reviews, they are more likely to buy from you.
This is because no one wants to be the first to try something new; people would rather follow others who have already purchased the items. Additionally, the product reviews, along with customer photos and videos, will take your product descriptions to the next level by giving your potential customers even more information from real customers.
All of this together will result in a higher conversion rate as customers are more willing to buy your products when they enter your site.
Product Reviews Offer You User-Generated ContentWhen you ask for product reviews, photos, and videos from your customers, it generates a lot of user-generated content that you can use for marketing purposes and motivates potential customers to buy your product.
User-generated content highlights your products differently, as it offers more insight and new information about your products directly from real people trying your products. It helps to sell your products in a way that doesn’t feel like a sales pitch; you are simply getting your happy customers to do the talking for you.
10 sure-fire ways to get product reviews for your Shopify store
- Make it easy to leave product reviews
- Ask for product reviews
- Send personalized product review requests
- Offer incentives for reviews
- Show that you value customers’ opinions
- Encourage customers to leave reviews on social media
- Display Your Reviews on Your Shopify Store
- Leverage customer your service team
- Send giveaways and samples
- Use an awesome product reviews app
Make it easy to leave product reviewsTo start getting reviews rolling in, you want to ensure it is easy for your customers to leave reviews, especially on mobile. Also, if they purchase multiple products in one order, allow customers to easily leave a review for multiple products to get the most user-generated content as possible.
Fera also offers pre-loaded headlines for each star rating to make the process even easier.
Ask for product reviews at the right timeThe best time to ask for a product review is right when the product is delivered, as it is essential when excitement for a package is high.
For products that customers need time to test out before they can leave a review (i.e., vacuum, drone, skincare products), you'll want to wait a little longer before sending the review request. Another effective way to ask for product reviews is by using email marketing to grab the attention of the customer and motivate them to open the email and submit a review.
Send personalized product review requestsA great way to ensure your customers are taking action to fill out the review request is by creating a personalized review request as people love personalization!
By taking that extra step to craft a personalized email, it will help your customers connect with you and be appreciative of your efforts.
Offer incentives for reviewsA key way to motivate your customer to fill out your review request is by offering them incentives for the content they submit. There are three types of incentives you can offer:
- Loyalty points
The best circumstance to offer cashback is if you are looking for a strong response rate of review requests, as it is the most appealing incentive. Here are some examples of what to offer and for what content:
- Submit a review = $2 cashback or 10% discount
- Submit a photo = $3 cashback or 15% discount
- Submit a video = $5 cashback or 20% discount
Note: that videos need a bigger incentive to get customers to submit one.
Show that you value customers’ opinionsTo show everyone that you truly value customers' opinions, it's important to respond to every review to show your appreciation.
This includes bad reviews too as you want to acknowledge, not ignore them. To successfully respond to bad reviews, make sure you apologize and respond publically (where appropriate), so everyone can see how you handle these situations and how you are willing to make things better.
It may be easy to think that you should take down bad reviews, but if you leave them up it shows that your business is authentic.
Encourage customers to leave reviews on social mediaPeople spend a lot of time on social media, on average 144 minutes a day!
Use that to your advantage by encouraging customers to leave reviews on your social media channels. For example, on your Facebook page, you can add a review tab.
On your Instagram account, you can create a branded hashtag and use highlights to promote your rewards program. Another way to motivate others to leave a review is by sharing your existing reviews on all social channels.
Display Your Reviews on Your Shopify StoreNow that you have been able to gather product reviews, you will want to display them on your Shopify store. If customers see that you accept reviews, they are likely to leave a review too, and they help to build trust with your brand.
When displaying them in your store, make sure you style them to match your brand and store theme.
With Fera, you can create photo walls of customer reviews and add average rating badges to your products.
Leverage your customer service teamEnsure you have a strong customer service team as it is the closest interaction with the customer, and a personal touch can go a long way! When the customer service team resolves an issue, that is a great time to ask for a review. Using this to your benefit will take your business to the next level by ensuring customer satisfaction.
Send giveaways and samplesSending out samples of your products is a great first step if you are just starting out. Another way you can get your products out there for feedback is by using influencer marketing to get reviews and UGC.
If you are about to launch a new product sending out some samples or giveaways are the perfect opportunity. A final great opportunity is if you have made improvements to a product that had bad reviews previously.
By following these suggestions, you are sure to get your product out there and get reviews in return.
Use an awesome product reviews app
Fera.ai is a Trusted Ratings & Product Reviews Platform
- Get product reviews from post-purchase
- Display reviews that match your branding
- Display customer photos and videos in photo galleries, and video galleries
- Optimize your review content for search engines like Google
- Display average rating badges on-site
Now, go out there and get some reviews!Product reviews are one of the best ways to increase conversions, build trust, and improve your SEO for your Shopify store.
Try Fera.ai's Product Reviews for FREE today and get more product reviews for your Shopify Store.