> Using a tool like Trending Products takes a lot of the work out of running a business for you. It's able to scan thousands of stores and give you data on trends that are being seen, as well as what ads, suppliers and profits a product from a store has. You're able to run trend reports and see the suppliers for products from dropshipping stores. If you need some inspiration for your business, you can use their 'Store Shuffle' option, which takes you to a random trending dropshipping store so you can get some ideas and see what it is that they're doing right. This is where social proof comes in. As a store owner, you will need to constantly engage with some of your early customers to create your own group of social marketers.
Why Social Proof is Important for Dropshippers
- Emulates a REAL store - a lot of the dropshipping catalogues can be found on so many different sites. Meaning that usually, products are not unique to that store. How do you differentiate? Adding social proof related data to your site creates the feeling of being in a real store. People are viewing certain products, adding products to their cart, and purchasing all in real-time.
- Off-brand marketing is hard! - generally when someone is searching for something online they search for a product. Social proof creates instant recognition for your store. As mentioned previously, consumers trust other consumers more than brands.
- Let your customers do the marketing for you - Save yourself some time while your customers become your best marketing specialists. Social proof reduces barriers to success with social media as well as onsite marketing.
- The information is valuable to your customers - In a lot of cases, customers actually want to see this type of information. They want to see reviews that aren’t just “Amazing product great job!”, but actually constructive information.
Dropshipping and social proof/urgency tools should be the best of friends. Much like how dropshippers want to automate their manufacturing and delivery methods by partnering with companies, they should also leverage technologies that automate validation around their catalogue. From a growth perspective, there is really no other way to go from zero to a hundred. As we know, 60%~ of online stores make less than $1,000/month. We also know that 60%~ of online stores fail within their first year, a lot of those being dropshippers looking to get rich quick. It takes real work to have a semi-successful online store. Turn your customers into marketers and work a little smarter. Combine Fera.ai with Shopify and a tool like Trending Products, and you’ve got a winning solution. Just add a little water and watch your store grow. And by water, I mean business development.