Published by: Lisa Glutting

What is a counter of current viewers?

A counter of current viewers is something you can add to your eCommerce store to show visitors how many customers are currently looking at a product while they are browsing in your collections or categories page(s).

Why use a viewer counter on your catalog page(s)?

This widget is useful as it adds urgency. If a customer sees an item has only a few left in stock and several people viewing it, then they will snap it up before it's gone. Shoppers have FOMO and don't want to miss out on something that seems popular so often they'll be quicker to purchase if something is popular or it seems like they could miss out on it. If they're scrolling in a collection they may see "3 people viewing" under a product and check it out because the item seems popular. Wanting what other people want is a human attribute that many of us share without realizing it. That's what makes this widget so useful on your eCommerce site.

How to add a counter of current viewers in your catalog page(s)

When you are on your dashboard you’ll want to click on the ‘+ Add Widget’ button under the Show tab. This will open a box that shows you all of the possible widgets you can add to your eCommerce site. Search for the widget by typing 'viewer' or scroll until you find the one called “Show Low Stock + Viewer Counter in Product List’.

How to edit and customize the widget

Now comes the fun part-customizing your widget to look and act the way you want it to! The widget is divided into 4 tabs including location, content, design, and conditions.

Tab #1: Location

For this particular widget, it automatically integrates into your list page. This tab lets you decide where to show the content in your Shopify pages. The default is to show on all store sections, but you can show them only on certain parts of your store if you'd like. You can also add page filters in this tab that let you select specific URLs or params. To move this widget you have to edit your theme files and place the snippet mentioned where you want it to display. We have some help articles that cover this if you want to try it alone (it's easier than it sounds!), or you can reach out to our support team to give you a hand anytime!

Tab #2: Content

This tab lets you choose what content to show to your customers. It allows you to enable/disable the viewer counter and lets you enable/disable an "only x left" message that turns on when the stock level of a product falls below the level you specified. You can also set the default stock emoji here, the automatic one is "🔥". The viewer counter lets you choose the lookback and the minimum viewer count. If the minimum is set then the message only shows when there have been that number of viewers within the lookback period that is set. So if it is 1 viewer and 24 hours the widget displays if 1 person has looked/is looking at a product within the last 24 hours.

Low Stock Content

 In order for Fera to show the widget there needs to be at least 1 viewer looking at the product OR a low stock message (based on thresholds you set in the 'Content' tab.

Tab #3: Design

The 'Design' tab allows you to edit the appearance of the widget. You can choose your own colours, font size and so on here. For those store owners with CSS background, or those who have developers they can add their own custom CSS or change the templates to work more specifically for their needs.

Tab #4: Conditions

This tab lets you decide when to show your people viewing products widget in your catalog pages. You can set specific triggers and conditions on when to show it. You can have it trigger as soon as a page loads, and limit to only once per hour per shopper if you’d like. Or maybe you only want to show the widget during the week; you can do that here too. You can also set a schedule to run the viewer widget, so that it starts or ends on a specific date and you don't have to worry about it. Simply enable the schedule and set your dates and times for the widget to start and finish.

Low Stock Conditions 1

A/B testing

This section lets you decide if you want to A/B test your new widget. It’ll allow you to enable or disable testing and also determine the percentage split of who to show the content to. The default is a 50/50 split, meaning 50% of the time customers see the testimonials, and the other 50% do not see the testimonials. This data can be used to compare to each other and determine whether the widget is helping you out.

Ab Testing Section

By default, this widget is turned off. You can enable it yourself and also find out more about A/B Testing through this article.

Showing a viewer counter on your product detail page(s)

If you want the widget to show on your product or product detail page, then you need to add the widget called “Low Stock + Viewer Counter in Product Detail" by clicking on the ‘+ Add Widget’ button.
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