Product reviews are something that every eCommerce store should be collecting in order to take your business to the next level.
Once you have been able to collect multiple reviews, it's time to display them effectively on your store so your customers can see them.
By simply showcasing your reviews with a good reviews app, regardless if they are positive or negative, you will be validating your brand to website visitors so they trust you enough to make a purchase. Then in turn your sales and conversion rate will go up!
Examples of Amazing Product Review Pages in 2023
Here's a list of product review pages (Fera and other platforms) and we detail what makes them so effective.
1. Alora Boutique
What makes this product review page work
This review page is excellent as it showcases customer photos at the top and then customer reviews below. Also, notice that the store is also replying to each customer review.
Lastly, the verified by Fera icon shows that the customer reviews are validated from real customers. Very clean and effective!
2. Luxedore
What makes this product review page work
This review page is very clean and it allows customers to see all the necessary information within the reviews to be able to make a buying decision.
3. Wise Trail Running
What makes this product review page work
This review page was customized to perfectly match the theme of the website.
Each review is detailed and the verified by Fera icon helps to show website visitors that these are legitimate customer reviews.
4. Bodylastics
What makes this product review page work
This product review page is very effective as each review has the verified by Fera icon so shoppers can be reassured that these reviews are from actual, verified customers.
In addition, they customized it to match the feel of their store.
5. The Easy Tile Leveling System
What makes this product review page work
This store’s product reviews page was customized to match their store’s theme to make it a seamless addition to their website.
The product reviews that have been left from customers are very detailed and some even included a photo they’ve taken which also helps to validate the product and brand.
6. THNDERZ
What makes this product review page work
This is another great example of how you are able to fully customize the look and feel of your review page when using Fera!
This easy and seamless integration allows website visitors to easily see the information they need when exploring an eCommerce website.
7. Bluestok
What makes this product review page work
This review page has a clean look to it with a white background and colored text to match their brand.
They also have the reviews center-aligned for easy reading and the company has also begun replying to reviews which is a must!
8. Footwork Shop
What makes this product review page work
The Footwork Shop does a great job of ensuring they are replying to customer reviews, even if they are positive reviews, to let customers know they are being heard.
9. TRULESORUB
What makes this product review page work
This review page has a clean and minimalistic look. Customers are also giving great detail in their reviews, so the incentives must be effective in encouraging customers to take their time and to leave a review.
10. Birch + Willow Gifts
What makes this product review page work
This review page shows all the relevant information such as the customer name and location.
The store owner also does a great job of not only replying to reviews but also being specific in the reply to make the customer feel heard and valued.
11. Aritzia
What makes this product review page work
This company’s product review page is very thorough as it has a strong focus on reviewing the sizing, as it’s a clothing store.
By having the sizing scale at the top and each review has the customer’s height for reference, visitors are sure to find their correct size while shopping online.
12. Lululemon
What makes this product review page work
Similar to the previous example, especially for popular clothing stores, it’s important to have a review page that is very detailed about sizing.
One of the common reasons people may not buy clothing online is the fear it won’t fit correctly.
So with all the detailed information, this company is trying to make customers feel comfortable shopping online.
13. Ikea
What makes this product review page work
The very familiar store with everything, Ikea, has a unique approach to showing their customer reviews.
When you click reviews it opens a side menu where you can take a quick glance at some reviews and there is also a rating scale for different categories like “value for money”.
This can help customers make a quick buying decision without having to read through a bunch.
14. Keurig
What makes this product review page work
This review page has been customized to also match the brand perfectly.
This review page also goes into great detail about all the different factors customers may consider before buying.
15. Maiden Home
What makes this product review page work
The reviews on the product page are sleek and modern just like the website. The reviews are also center aligned and well spaced out. Having the "Verified" badge also helps customers feel like they can trust this review.
What makes product review pages work
The top three characteristics of the best product review pages are
- Customization
- Verified buyer badges
- Store owners responding to reviews
Keep these things in mind when you are adding product reviews to your store
Implementing customer reviews on your Ecommerce website
You can start gathering and displaying reviews in 5 steps
- Import your existing reviews and testimonials
- Ask your past customers for reviews
- Display your product reviews using Fera
- Set up an automatic review request campaign
- Monitor and respond to your reviews
With Fera you are able to manage your reviews, easily respond to your reviews, and display them beautifully on your website.
1. Import your existing reviews and testimonials
Now, before you can start to display your product reviews beautifully on your website, you will need to import your existing product reviews or gather new ones. Here’s a step by step on how to import reviews with Fera:
- Download Fera product reviews app from the Shopify app store
- Import your existing reviews from:
- Follow the instructions for each platform you are importing from as they may vary.
- Watch them all import into the Fera app!
2. Ask your past customers for a review
A one-time review request allows you to send a mass email/message to your existing customers and ask for a submission of a product reviews that will show within one of your widgets!
This is a great way to start gathering reviews and photos.
For more info on how to ask your past customers for reviews check out this help doc.
3. Display your product reviews with Fera
Display your product reviews on your eCommerce store with Fera in 4 different ways:
- Product Reviews
- Average Rating Badge
- Testimonial Carousel
- Wall of Photos
You should display your reviews in a way that works best for your customers. Try showing photo reviews first and adding average rating badges to your collection pages.
This will help shoppers get the information that they need quickly!
4. Set up an automatic review request campaign
An automatic review request allows you to automatically send a review (or photo/video) request from each customer within a certain time period after they place their order.
When you set up an automatic review request campaign, you can
- choose a primary goal
- set incentives
- set a timeline for the request
- create automatic follow up actions
What are primary review request goals?
Your primary goal can be to gather
- text reviews
- photos or
- videos
What incentives should I offer for a review?
You can choose incentives ranging from
- loyalty points
- discounts (with smile.io)
- cash back
For pros and cons of different types of reviews check out this post
When should I ask for a product review?
It really depends on how long your shipping times take and how long it usually takes your customer to try on, assemble, or settle into your product.
For example, you can ask for a review about clothing a day or so after the item arrives, but you should wait a week or so if you sold a product the requires assembly.
Waiting helps you to avoid reviews like "I haven't had a chance to use this yet, but it seems okay so far".
Should I follow up when asking for a review?
Following up is a great idea when asking for a review. You can wait about a week from your initial ask, but don't follow up more than once!
5. Monitor and respond to your reviews
You should always monitor your reviews for happy customer, but also so you can find ways to improve your customer experience.
Most customers that leave a negative review expect a response, so try and alleviate their anger or concerns by responding to all your reviews, both positive and negative.
Wrapping up
Now you will be able to build trust with your shoppers when they see product reviews on each product page. If you want to get more reviews, download Fera!
