Serve Your Customers
Always remember who your audience is. Who are you trying to attract and what are their wants and needs? This will set you onto the path for success and help determine everything you do as a business and as a brand. Look for any trends and patterns in your customers. Do they come from Instagram ads, are they always on mobile, are they a younger or older generation? These analytics can help you market and sell and are valuable pieces of information in determining your direction as a business. Understand your customer’s behaviour so you can better serve them and personalize their experience.
Create a Story
People can connect to your brand if you create a brand story. Who are you and how did you get here? Having customers connect emotionally will help them remember your business and build trust with them. Give customers your vision and your mission. Tell them what you stand for and what you care about. Befriend them and they’ll become loyal (and returning) customers.
Become a Voice for Change
Your ideals help define who you are as a business. Think about what you stand for. If you’re a business like tentree then your brand mission is for planting trees and helping nature overall. This idea of championing change is important to tentree, and people have joined and loved the brand because of their commitments to the environment. Think of what causes you stand for and see if they can align with your business. If they do-great. Now think about how you can champion those values too.
Ask for Help
If you’re having trouble-ask for help! Your peers have advice, and your customers are sometimes willing to share what they liked and what they didn’t like. This feedback is important and can help you shape and change your business. Ask for reviews and testimonials from customers who had good experiences. Sharing these with your new customers will build trust and show them that your brand is the one to go with!