BFCM is just around the corner, if you haven’t started prepping, it’s not too late!

Watch this video to see tactics that you can implement in 24 hours or less!

Jameela, the Marketing Manager for Fera.ai and Owner of Alora Boutique will cover the topics of

  • Ad Spend
  • Creating Trust and Urgency
  • Retaining Your Seasonal Shoppers
  • Managing Your Inventory and Suppliers and
  • Making Data-Driven Decisions.

For the full set of downloads click here!

  • Trends from last year (e.g. Direct to consumer is UP, ad spend is increasing earlier)
  • Best ad platforms for each goal
    • Facebook/Instagram: Younger lifestyle customers
    • Facebook: Older people
  • How to lower your CPA (e.g. Try performance marketing)

[Ad Spend] Things you can do in 24 hours:

  • Narrow down your core message
  • Finetune your creative
  • Explore other channels early
  • Utilize look-alike audiences

Click here for the full guide on planning ad spend for BFCM

black-friday-cyber-monday-checklist-planning-ad-spend

Building Trust and Urgency

  • Having a good “About Us” and “Contact Us” page
  • Site design
  • Reviews and testimonials
  • Include product photos

[Trust and Urgency] Things you can do in 24 hours:

  • Plan your offers now
  • Start gathering your customer events and
  • information now
  • Understand your customer lifetime value
  • and repeatable purchase percentage

Click here for the full guide on building trust and urgency during BFCM

how to build trust and urgency online checklist

Retaining Seasonal Shoppers:

  • Implement a loyalty program
  • Create email sequences (share your story)
  • Retargeting ads

[Retaining Seasonal Shoppers] Things you can do in 24 hours:

  • Create a follow-up email sequence
  • Set up a loyalty program
  • Start thinking about your unboxing
  • Choose your customer communication
  • Update your FAQ

Click here for the full guide on retaining seasonal shoppers for BFCM

retaining seasonal shoppers checklist retaining seasonal shoppers checklist

Inventory and Suppliers

  • Exchanges are preferable to returns
  • Can you find out shipping cut-off times? Communicate to the customer
  • Better to be slightly overstocked

[Inventory and Suppliers] Things you can do in 24 hours:

  • Add ‘Tabs by Station’
  • Update your shipping options
  • Start the hiring process for temporary staff
  • to help fill orders.
  • Calculate your reorder point

Click here for the full guide on managing inventory and suppliers for BFCM

Making Data-Driven Decisions

  • Data points to look at (e.g. look at traffic sources from last year)
  • Sync ads to your inventory
  • Look at shopper and order journeys

[Making Data-Driven Decisions] Things you can do in 24 hours:

  • Start with one thing
  • Focus on your best-performing channels
  • Review your shopper journeys
  • Use heatmap data to optimize your pages

Click here for the full guide on making data-driven decisions for BFCM

 

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