Media Kit (Brand Guide)

Here you can find a collection of our logos, icons, approved colors and fonts as well as guidelines to follow when using our brand.

Use this logo whenever possible before considering using the other logo formats.

The vertical logo can be used in place of the main logo when you need the logo to fit into a square or circle.

Logo Icon

Use the logo icon whenever you don’t have enough room to use the full logo or you want to represent Fera A.I in a simple way.

Colors

Use these colors when working with the Fera A.I brand. Don’t darken or change the colours to any degree.

 
Blood Orange
#FC3E1D
Only use this color for small accents and never for backgrounds or large things other than our logo icon.
 
Covfefe White
#FEFEFE
Most background should be this color, unless being used for print. Use this color for accents against white backgrounds.
 
Matte Black
#0D0D0D
Most texts are this color. NEVER use this color with orange.
 
Crisp Grey
#EFEFEF
This color should be used for some (not all) backgrounds to offset having too much white on the page, or it can be used for borders on boxes or small lines to separate content.
 
Enlightened Aqua
#2EC3B3
This color should only be used for secondary links and buttons. If it is being used for a button then the button caption should be the color white.
 
Medium Grey
#939393
Use this color to highlight text on white backgrounds, or create prominent lines.

Typography

We use the Google Web Font called “Roboto” for all our text.

Keep text in thin or medium font weight unless you want to emphasize something.

General Guidelines

Do:

  • Keep significant padding around the logo if you are putting the logo in a container.
  • Don’t use the logo on any background colors you don’t see it being used on above.
  • Keep the heart icon upright and don’t rotate it. It is always standing up.
  • Use only approved fonts (described in typography section).
  • Thin, crisp lines are always best! Avoid using heavy bolded headings.

Don’t Do:

  • Don’t rotate the logo or logo icon, or put it on a non-approved background, etc.
  • Don’t use different colors or fonts not approved in this guide.
  • Don’t use heart emojis when talking about our brand or in place for our logo icon. You can use it in context where it is appropriate, the same way you’d use it in a text message only.