Media Kit (Brand Guide)

Here you can find a collection of our logos, icons, approved colors and fonts as well as guidelines to follow when using our brand.

Use this logo whenever possible before considering using the other logo formats.

The vertical logo can be used in place of the main logo when you need the logo to fit into a square or circle.

Logo Icon

Use the logo icon whenever you don’t have enough room to use the full logo or you want to represent Fera A.I in a simple way.

Colors

Use these colors when working with the Fera A.I brand. Don’t darken or change the colours to any degree.

 
Blood Orange
#FF4133
Only use this color for small accents and never for backgrounds or large things other than our logo icon.
 
Bright Yellow
#F8E71C
This can be used for highlights, especially offset on the blue color.
 
Full Black
#000000
Most texts are this color. NEVER use this color with orange.
 
Neon Blue
#5B5BFF
This color can be used for links and call to action buttons.
 
Light Aqua
#89C5CC
This color should only be used for secondary links and buttons. If it is being used for a button then the button caption should be the color white.
 
Silver
#F2F2F2
Use this color is used as background “wells” within the site.

Typography

We use the Proxima Nova font for all our text. This is a commmercial private font so you’ll have to request it from someone on our team if you want to use it.

Keep text in thin or medium font weight unless you want to emphasize something.

General Guidelines

Do:

  • Keep significant padding around the logo if you are putting the logo in a container.
  • Don’t use the logo on any background colors you don’t see it being used on above.
  • Keep the heart icon upright and don’t rotate it. It is always standing up.
  • Use only approved fonts (described in typography section).
  • Thin, crisp lines are always best! Avoid using heavy bolded headings.

Don’t Do:

  • Don’t rotate the logo or logo icon, or put it on a non-approved background, etc.
  • Don’t use different colors or fonts not approved in this guide.
  • Don’t use heart emojis when talking about our brand or in place for our logo icon. You can use it in context where it is appropriate, the same way you’d use it in a text message only.