Customer Journeys are the latest feature on the Fera.ai app. It will allow you to help personalize your business online by understanding your customers and the visitors to your site. You’ll be able to see their journey as they navigated through your site and what they recently purchased.
It’ll allow you to customize their experiences and find out what other products they may be likely to buy based on other customer data. You’ll be able to access Journeys from your Dashboard in the left panel (as seen in the screenshot below).
The 2 Views of the New Journeys Skill
The new Skill will have 2 views: Customer Journeys and Visitor Journeys. Customers will be those visitors to your site that have logged in or signed up to an account. They will have data associated to the such as their first and last name, their location (based on their IP) and when they were last seen. This will appear in list format from most recent to least.
The Visitor Journeys view will be similar except these customers have less data associated to them. It’ll call them “Annonymous Shopper” and give their location (again based on IP), as well as when they were last seen.
The biggest difference between the two views occurs when you click on the name of a shopper (or in Visitor Journeys when you click on the ‘Annoynymous Shopper’). When you click on a customer you’ll be taken to a new screen that looks like this:
You will also be able to access Journeys from other areas of the Fera.ai App. There will be links in the Reports section in both ‘Assissted Conversions’ and ‘Social Proof Events’ when you click on the names of customers. When you’re on your Dashboard you’ll also be able to click in the ‘Current Shoppers’ box on a name and it’ll take you to Journeys as well to explore more about that customer.
The Customer View has 3 tabs: Journey (it opens on this tab), Recent Orders and Products Interested In. It will also display the Customer’s name, email and location-as well as showing a little yellow dot on the map to visualize where in the world they are. You’ll see the banner across the top that has 4 key metrics/datapoints. It lets you know when the Customer was last active on your site, how much they’ve spent (in USD) in the last 30 days, their total order counter and their likelihood to buy (as a calculated percentage).
The Journey tab lets you see a timeline of events for the Customer. It lets you know when they ordered, when they viewed and when they were engaged by Fera. It’s important to note that this only shows orders and events that occured within the last 60 days, as well as engagements that have either happened recently, or that resulted in a purchase. So essentially a user may have experienced more events than those shown, we just highlight the key ones.
Recent Orders Tab
This tab shows you the recent orders by the Customer. It gives you an order number, item count, lists the items purchased, when the order was created (date and time) and the total of the purchase in USD. This view also tracks orders within the last 60 days for each particular customer.
Products Interested In
This tab shows you a list of suggested products for the Customer. This is done by seeing other customer purchases of the same product and what else they may have purchased with it, as well as other purchases the Customer may have made. It shows you the compatability of those products and their IDs which can give you data to decide what items to bundle, discount, or even cross-sell to increase your sales.
Annonymous Shopper View
You will also get data when you click on an annoymous shopper. You’ll be able to see when they were last seen and their likelihood to buy calculation. The only difference here is that you don’t have the 3 tabs as their is less information from annoymous shoppers like their recent orders and other products they may be interested in. You do still see their journey’s as they browse your site and get engaged by the Fera.ai App which still provides you with a lot of useful data!
This new feature lets you understand your customers more and gather information and data about their purchasing and browsing habits to personalize their shopping experience and tailor it to them. This opportunity to make each customer’s experience unique and personalized will help you drive sales and give you the insight you need to drive your sales and boost conversions even further!