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  4. Definitions for Key Terms in the Fera App
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  4. Definitions for Key Terms in the Fera App

Definitions for Key Terms in the Fera App

Getting Things Sorted

Once you’ve installed Fera and had a chance to peruse, you may notice we use some interesting language. We’ve changed some the wording we’ve used since you last logged into your Dashboard. This handy guide will outline some key terms we use throughout the app, and help you to understand their definitions!

Dashboard Definition

Your dashboard is the first thing you’ll see when logging into the Fera.ai app. This shows lots of important metrics about your store and live data. To get some more details and definitions about the Dashboard and its aspects, head over to this link.

Skills Definition

Skills is a new word that describes the 7 main features of the Fera.ai app: Social Proof Feeds, Social Proof Popups, Product Detail Counters, Product List Counters, Cart Timers, Get it By Timers & Promo Bar. Previously these were called ‘tools’, and before that ‘campaigns’ and they were split into 2 categories. Within the Skills you can create multiple ‘campaigns’, which will launch each one of the skills on your site. You can have as many campaigns within each skill as you’d like to use.

Campaigns Defined

As mentioned above the Skills used to be called Campaigns. After the update, the six headers are called “Skills”. If you open one, let’s say for example you open Social Proof Feeds, you’ll see the following:

You can either edit a current campaign or you can create a new one. Editing let’s you change a current campaign already running on your store. Creating allows you to add a new Social Proof Feed. You can also add new Social Proof Popups, Product Detail Counters, Product List Counters, Cart Timers, Get it By Timers, or Promo Bars, depending on which Skill you’re currently in. Within each campaign you can edit and customize the different aspects to make it personal to your brand/store. These campaigns, within one of the 7 Skills, are what will help you create social validation and urgency on your store and drive sales.

Events/Actions Defined

An Event is defined as an action or something that occurred on your store. This could be an “add to cart” by a customer, or a purchase. These Events are used to collect data for the Reports that you can see on your Fera dashboard. We also use the word event to explain notifications in the Social Proof Feeds Skill. In this sense an event notification is displaying data about customer’s recent activities on your store. You can see below an example of a Social Proof “event”.


Reports Defined

These Reports give you helpful information about what your potential customers are doing on your site, and even where they’re from in some cases. These Reports can be useful for making important product or design decisions for your store, as well as marketing choices for who you’re targeting.


Assisted Conversion Report (AC)

Finally, the AC Report is used to tell you the orders you’ve recently received and what Fera did to help the customer convert (ie. Engaged the customer 11 times). It gives you data like the estimate revenue Fera has helped you get based on customer engagement, as well as how much revenue was gained from each “event”.


Social Proof Events Report (SPE)

In addition to the AC repory, the SPE Report shows you a list of all the most recent social proof events that were (or will be) displayed to customers/users on the product page the event is related to. This will only happen if you’ve got the Social Proof Feeds Skill enabled (turned on) and have a campaign currently running. Because of this, the report shows which customers were doing which ‘action’, like ordering or starting to check out with certain items.


Social Proof Report List




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