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Definitions for Key Terms in the Fera App

Getting Things Sorted

Once you’ve installed Fera and had a chance to peruse, you may notice we use some interesting language. We’ve changed some the wording we’ve used since you last logged into your Dashboard. This handy guide will outline some key terms we use throughout the app, and help you to understand their definitions!

Dashboard Definition

Your dashboard is the first thing you’ll see when logging into the Fera.ai app. This shows lots of important metrics about your store and live data. To get some more details and definitions about the Dashboard and its aspects, head over to this link.

Skills Definition

Skills is a new word that describes the main features of the Fera.ai app. Previously these were called ‘tools’, and before that ‘campaigns’ and they were split into 2 categories. You can create either pre-built skills or create custom skills and you can have multiple skills running at the same time, or multiple versions of the same skill running (with varied conditions).

Campaigns Defined

As mentioned above the Skills used to be called Campaigns. After the update, they are all called “Skills”. There are both pre-built and custom skills. When you click the button to add a skill you’ll get a menu with all of the possible options for pre-built skills. At the very bottom right of this page, there is a button to create a custom skill:



Within each skill you can edit and customize the different aspects to make it personal to your brand/store. These skills are what will help you create social validation and urgency on your store and drive sales.

Events/Actions Defined

An Event is defined as an action or something that occurred on your store. This could be an “add to cart” by a customer, or a purchase. These Events are used to collect data for the Reports that you can see on your Fera dashboard. We also use the word event to explain notifications in the Social Proof Feeds Skill. In this sense an event notification is displaying data about customer’s recent activities on your store. You can see below an example of a Social Proof “event”.

The Data Tab

The ‘Data’ tab gives you helpful information about what your potential customers are doing on your site, and even where they’re from in some cases. This data can be useful for making important product or design decisions for your store, as well as marketing choices for who you’re targeting.

Social Proof Events (SPE)

The SPE Report shows you a list of all the most recent social proof events that were (or will be) displayed to customers/users on the product page the event is related to. This will only happen if you’ve got the Social Proof Feeds Skill enabled (turned on) and have a campaign currently running. Because of this, the report shows which customers were doing which ‘action’, like ordering or starting to check out with certain items.

Shoppers, Orders, Products

These tabs under the ‘Data’ tab let you see the shoppers, orders and products on your store. The shoppers tab gives you a list of all shoppers on your site, their location, when they were last seen, the number of events they had and what their last activity was, as well as any learned behaviour. The orders tabs lists all the orders that you’ve recently recevieved and what occured before the order was placed. The products tab gives you the ID, name and URL, an image, price, stock level, and inventory policy for your products. It also lets you know if the products are in stock or hidden and who/what is managing the stock.

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