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List of Event Codes for Fera

Event Codes are used by Fera to tell what type of event you’re sending when using any API.

Here are the different options and what they mean:

Event Code Description
view Customer triggered a page view on a particular product.
add_to_cart Product was added to a customer’s cart.
order Customer placed an order for a product.

Data Population Through Event Codes

Data is populated into each of the 5 skills through event codes. This is how product detail counters are able to let you know the number of products purchased or added to cart(s). It also lets you know how many people were viewing (a) product(s)

Social Proof Report List

You can read more about the definitions of key phrases and words we use at Fera by reading this article.

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