Social Proof notifications are used to briefly display recent customer actions in your store, such as recent purchases and when customers begin a checkout.
Feeds versus Popups
We recently just introduced a new skill called Social Proof Popups that will allow our merchants to display social proof popups. You might have noticed that means that we now have TWO social proof (SP) skills. They are the original SP Feed Skill and now the new SP Popups Skill. The major difference between these is that SP Feeds are by default embedded into your products pages. You can also enable them to popout, however, they will still only display on the product page. SP Popups will display on any page of your site as the customer browses around your site.
How are notifications created?
Both skills have the same SP notifications. They are based on the add to cart or purchase events of customers from your site. You can see all the notifications if you go to the Reports–>Social Proof Events. Within either of the skills you can tell the app how many notifications you’d like to display and whether or not to show add to cart events, purchases, or both. In the “What to Show” tab you can enable this, as well as the lookback period. Lookback tells the system how far back to include events. So if you set this to the default of 24 hours and it’s currently 3PM it will show all add to carts and purchases from yesterday at 3PM until today at 3PM. If someone ordered at 1:30PM yesterday than that ‘event’ would not be included as an SP notification on your site.