We believe that a happy team is important to creating happy clients.
Our culture puts our clients first, even if it means that we don’t make any money.
Our mission: To help our merchants succeed even if it means we don’t make money.
The Starting Lineup
The current A-class members of your Fera team!
CEO & Engineer
Jay has over 15 years engineering eCommerce solutions. He was previously the founder and
CEO of Smile IO
, before working for
and founded Wellfounded
Jay is co-author of Amazon top seller
“The Software Engineer’s Guide to Freelance Consulting
attended University of Waterloo for Software Engineering and has an MBA from the Ivey Business School. Aside from
programming, Jay enjoys playing guitar/drums.
Merchant Success Specialist
Lisa previously handled carrier sales operations at BlackBerry, product management at BASF in
New Jersey, and customer support at Nestle. She attends the University of Waterloo for
Environment & Business studies. Lisa is an avid soccer fan-waiting every year for the next FIFA Cup. She enjoys volunteering and learning new languages. Did you know she can speak German?
Kopila previously led support engineering at Smile IO, the world’s most popular eCommerce
loyalty platform among merchants. She is Magento Frontend Engineering certified and has a
degree in Computer Engineering. Aside from helping create happy merchants, Kopila enjoys
spending time with family and traveling to new places.
Oleh has over 14 years of engineering experience mostly in eCommerce solutions. He completed his Masters in Applied Mathematics Information Sciences at the ‘National University ‘Ivan Franko’
in Lviv, Ukraine. His interests range from software architecture and Artificial Intelligence to entrepreneurship. He runs a blog at ludyna.com
. Oleh speaks English, Ukrainian, Polish and understands Belarusian.
Head of Marketing, Sales & Business Development
Ben has 7+ years of enterprise sales / management experience. Most recently he worked building a sales team in the cyber security industry. A consultant in his spare time – Ben has built and implemented a variety of eCommerce solutions. Ask Ben about the time that he made it to the second round of Canadian Idol or about how he’s a certified NCAA basketball scout.
Client Success & Financial Reporting
Bill works on our Client Success team and also handles Fera A.I’s finances. He’s really into cars (ask him about his time at Toyota!). His background is Lebanese and he studied Economics, Management, Accounting and Finance at the University of the State of New York (USNY) and Beirut University College. He speaks both French and English.
Full Stack Engineer
Daniel is a Computer Science student at the University of Waterloo, entering his fourth year this fall. He enjoys taking on projects in new technologies, and is working to become a full-stack developer. In his spare time, he enjoys building custom PCs and creating the perfect cup of coffee.
Ruomei (Kirsten) Yan
Full Stack Engineer
Kirsten is an undergraduate Software Engineering student at the University of Waterloo. She won the Best Tech Prize in UW’s Local Hack Day Competition. She is passionate about eCommerce, and believes there is a bright future for eCommerce. Kirsten loves to travel and play video games (she’ll beat you at League of Legends). Ask her about her time in highschool in Vancouver!
Full Stack Engineer
Alvin is a 3rd year Chemical Engineering Student at the University of Waterloo. He’s previously worked for Flipp and Aecon. Alvin enjoys travelling, playing board games, and attending gaming tournaments. He also loves to cook – especially Korean and Japanese food.
Meet the past members of our team (like our co-op students) who helped get Fera to where it is today!
Jacob previously worked for Innovasium and just finished a co-op work term with Fera A.I. He recently headed back to the University of Waterloo to complete his undergraduate degree in Computer Science. His most notable work was on the Customer Journeys and Promo Bar Features.
UX Designer & Front-End Engineer
Oliver is a designer-developer hybrid with a degree in Computer Science and Cognitive Science from the University of Waterloo. His passion is in designing & building great digital experiences and he’s worked with tech startups in Hong Kong, Silicon Valley, Montreal, and Toronto. If you can’t find him in the office he’s probably canoe-camping, meditating, or playing with a dog.