We believe that a happy team is important to creating happy clients. Our culture puts our clients first, even if it means that we don’t make any money. Our mission: To help our merchants succeed even if it means we don’t make money.

Jay El-Kaake

CEO & Engineer
Jay has over 15 years engineering eCommerce solutions. He was previously the founder and CEO of, before working for BigCommerce and founded Wellfounded. Jay is co-author of Amazon top seller “The Software Engineer’s Guide to Freelance Consulting”, attended University of Waterloo for Software Engineering and has an MBA from the Ivey Business School. Aside from programming, Jay enjoys playing guitar/drums and haning out with his Golden Retriever.

Kopila Adukia

Support Engineer
Kopila previously led support engineering at Smile IO, the world’s most popular eCommerce loyalty platform among merchants. She is Magento Frontend Engineering certified and has a degree in Computer Engineering. Aside from helping create happy merchants, Kopila enjoys spending time with family and traveling to new places.

Oleh Novosad

A.I. Consultant
Oleh has over 14 years of engineering experience mostly in eCommerce solutions. He completed his Masters in Applied Mathematics   Information Sciences at the ‘National University ‘Ivan Franko’ in Lviv, Ukraine. His interests range from software architecture and Artificial Intelligence to entrepreneurship. He runs a blog at Oleh speaks English, Ukrainian, Polish and understands Belarusian.

Ben Walker

Sales Consultant
Ben has 7+ years of enterprise sales / management experience. Most recently he worked building a sales team in the cyber security industry. A consultant in his spare time – Ben has built and implemented a variety of eCommerce solutions. Ask Ben about the time that he made it to the second round of Canadian Idol or about how he’s a certified NCAA basketball scout.
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Bill Kaake

Billing & Admin
Bill works on our Client Success team and also handles’s finances. He’s really into cars (ask him about his time at Toyota!). Bill studied Economics, Management, Accounting and Finance at the University of the State of New York (USNY) and Beirut University College. He speaks both French and English fluently.
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Holden Penaloza

Client Success Engineer
Holden works on our Client Success team. He previously worked for Kinitivo and is a highly experience administrative assistant with a background history in computer software. In Holden’s free time you’ll find him playing with his 22 (yes 22!) dogs, or on the beach combing the sands or diving. He’s worked with members of the Conchologists of America looking for seashell specimens in the Phillipines!
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Lucas Arantes

Lead Engineer
Lucas has over 5 years of software development experience, mostly in financial solutions related to investments, payments and compliance. He has moved from Brazil to Canada to work at In Brazil he studied Analysis and Systems Development at FIAP. Lucas likes to read and write blog posts, he also enjoys spending time with his family. Check out his website at!

Daniel Wyckoff

Full Stack Engineer
Daniel is a Computer Science student at the University of Waterloo, finalizing his degree this fall. He enjoys taking on projects in new technologies, and is working to become a full-stack developer. In his spare time, he enjoys building custom PCs and creating the perfect cup of coffee. Check out his website at

Lisa Glutting

Client Success & Growth Expert
Lisa previously handled carrier sales operations at BlackBerry, product management at BASF in New Jersey, and customer support at Nestle. She attended the University of Waterloo for Environment & Business studies. Lisa is an avid soccer fan-waiting every year for the next FIFA Cup. She enjoys volunteering and learning new languages. Did you know she can speak German?

Mohammad Mehyo

Software Engineer
Mohammed has 8 years of software support experience in the UAE. He previously led a support team that was in charge of an SAP ERP lanscape. He moved back to Canada to work on new and exciting challenges. Mohammed is a graduate of Honours Computer Science from Wilfred Laurier University.

Jameela Ghann

Marketing Consultant
Jameela spends her time helping businesses grow their brand, boost traffic, increase lead generation, and convert visitors into customers! She has over seven years of business, marketing, and e-commerce experience, and also runs the social enterprise Alora Boutique. Aside from marketing, Jameela enjoys philosophy and learning about emerging technologies.


A-Class Performer
Want to be part of the best team in the world? Check out our careers page to see what positions are currently available.

Want to see where the magic is made?

Check out our office and location page to see where we work!