We believe that a happy team is important to creating happy clients. Our culture puts our clients first, even if it means that we don’t make any money.

Our mission: To help our merchants succeed even if it means we don’t make money.

The Starting Lineup

The current A-class members of your Fera team!

Jay El-Kaake

CEO & Engineer
Jay has over 15 years engineering eCommerce solutions. He was previously the founder and CEO of Smile IO, before working for BigCommerce and founded Wellfounded. Jay is co-author of Amazon top seller “The Software Engineer’s Guide to Freelance Consulting”, attended University of Waterloo for Software Engineering and has an MBA from the Ivey Business School. Aside from programming, Jay enjoys playing guitar/drums.

Kopila Adukia

Support Engineer
Kopila previously led support engineering at Smile IO, the world’s most popular eCommerce loyalty platform among merchants. She is Magento Frontend Engineering certified and has a degree in Computer Engineering. Aside from helping create happy merchants, Kopila enjoys spending time with family and traveling to new places.

Oleh Novosad

Lead Engineer
Oleh has over 14 years of engineering experience mostly in eCommerce solutions. He completed his Masters in Applied Mathematics   Information Sciences at the ‘National University ‘Ivan Franko’ in Lviv, Ukraine. His interests range from software architecture and Artificial Intelligence to entrepreneurship. He runs a blog at Oleh speaks English, Ukrainian, Polish and understands Belarusian.

Ben Walker

Head of Marketing, Sales & Business Development
Ben has 7+ years of enterprise sales / management experience. Most recently he worked building a sales team in the cyber security industry. A consultant in his spare time – Ben has built and implemented a variety of eCommerce solutions. Ask Ben about the time that he made it to the second round of Canadian Idol or about how he’s a certified NCAA basketball scout.
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Bill Kaake

Client Success & Financial Reporting
Bill works on our Client Success team and also handles’s finances. He’s really into cars (ask him about his time at Toyota!). Bill studied Economics, Management, Accounting and Finance at the University of the State of New York (USNY) and Beirut University College. He speaks both French and English fluently.

James Corr

Strategic Partnerships & Integrations
James has directly helped hundreds of Shopify and Shopify Plus merchants achieve conversion rates far beyond the averages. As a domain expert in optimization, James actively shares his knowledge at eCommerce related events. Looking for a free site audit? Reach out and he will give you a handful of suggestions that will surely improve your growth. When he’s not working you can find him teaching digital marketing courses at Laurier.
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Holden Penaloza

Client Success
Holden works on our Client Success team. He previously worked for Kinitivo and is a highly experience administrative assistant with a background history in computer software. In Holden’s free time you’ll find him playing with his 22 (yes 22!) dogs, or on the beach combing the sands or diving. He’s worked with members of the Conchologists of America looking for seashell specimens in the Phillipines!
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Nikki Davidson

Client Success
Nikki works on our Client Success team. She is in the third year of her undergrad at the University of Waterloo studying Science and Business. Previously, Nikki worked at Kohl & Frisch as an eBusiness Intern. In her free time she enojys hiking, drawing and watching crime documentaries on Netflix.
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Monika Parikh

Full Stack Ruby on Rails Engineer
Monika has 4 years of engineering experience in various domains such as eCommerce, Automated Advertising and HealthCare. She was perviously working as a Software Consultant at Hitachi Consulting in India. She has completed her Masters in Computer Applications. She has created a gem SpreePaytm for open source contribution. Monika enjoys reading, travelling, listening to music and programming.
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Lucas Oliveira

Software Engineer
Lucas has over 5 years of software development experience, mostly in financial solutions related to investments, payments and compliance. He has moved from Brazil to Canada to work at In Brazil he studied Analysis and Systems Development at FIAP. Lucas likes to read and write blog posts, he also enjoys spending time with his family. Check out his website at!


A-Class Performer
Want to be part of the best team in the world? Check out our careers page to see what positions are currently available.

The Bench

Meet the past members of our team (like our co-op students) who helped get Fera to where it is today!

Jacob Steves

Full-stack Engineer
Jacob previously worked for Innovasium and just finished a co-op work term with He recently headed back to the University of Waterloo to complete his undergraduate degree in Computer Science. His most notable work was on the Customer Journeys and Promo Bar Features.

Lisa Glutting

Merchant Success Specialist
Lisa previously handled carrier sales operations at BlackBerry, product management at BASF in New Jersey, and customer support at Nestle. She attends the University of Waterloo for Environment & Business studies. Lisa is an avid soccer fan-waiting every year for the next FIFA Cup. She enjoys volunteering and learning new languages. Did you know she can speak German?
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Oliver Cheng

UX Designer & Front-End Engineer
Oliver is a designer-developer hybrid with a degree in Computer Science and Cognitive Science from the University of Waterloo. His passion is in designing & building great digital experiences and he’s worked with tech startups in Hong Kong, Silicon Valley, Montreal, and Toronto. If you can’t find him in the office he’s probably canoe-camping, meditating, or playing with a dog.

Daniel Wyckoff

Full Stack Engineer
Daniel is a Computer Science student at the University of Waterloo, entering his fourth year this fall. He enjoys taking on projects in new technologies, and is working to become a full-stack developer. In his spare time, he enjoys building custom PCs and creating the perfect cup of coffee.

Alvin Li

Full Stack Engineer
Alvin is a 3rd year Chemical Engineering Student at the University of Waterloo. He’s previously worked for Flipp and Aecon. Alvin enjoys travelling, playing board games, and attending gaming tournaments. He also loves to cook – especially Korean and Japanese food.

Ruomei (Kirsten) Yan

Full Stack Engineer
Kirsten is an undergraduate Software Engineering student at the University of Waterloo. She won the Best Tech Prize in UW’s Local Hack Day Competition. She is passionate about eCommerce, and believes there is a bright future for eCommerce. Kirsten loves to travel and play video games (she’ll beat you at League of Legends). Ask her about her time in highschool in Vancouver!

Want to see where the magic is made?

Check out our office and location page to see where we work!