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Published by: Fera Team

What's the first thing that you should start developing when you open a new business website?

Is it the home site or maybe even the contact page?

Well, whether you believe it or not – it's actually neither.

Most of the time, the first element that you start creating is the "About Us" Page.

But without knowing what to write, you can waste a big amount of time writing draft after draft without going absolutely nowhere.

So, how can you actually do this?

Well, before we can answer this question, let's take a step back and clarify why this particular page is so crucial for your business.

Why Is The About Us Page So Crucial?

An "About Us" is one of the most important pages for eCommerce. It can help you make a good first impression with your visitors, build trust online, and create a better relationship.

Unfortunately, these kinds of pages are often treated as an obligation rather than a big opportunity to create trust and tell your story – this is a BIG mistake.

In fact, you should certainly put in as much time as you have to make it completely unique and memorable.

Now that you have a much better understanding, here are all of the crucial things that you should include on your "About Us" page:

  1. Your mission
  2. Origin story
  3. Infographics
  4. Your team
  5. Your social proof
  6. Your services
  7. Contact form

1. Your Mission

Every business has a unique vision – so be sure to tell yours to all of the new customers.

Quickly explain why people should choose you over all the competitors and list all of the things you plan on improving in the future.

You don't need to outright say, "our vision is ____," but you should certainly try to blend it in with the other things.

Business Mission

2. Origin Story

Every brand has an origin story worth telling, and commonly, one that justifies how you started with the whole business.

Try and timeline

Over the last few years, Facebook has managed to raise the popularity of history timelines. So why don't you incorporate the same exact concept into the "About Us" page?

With the assistance a timeline feature, you will be able to show all your new visitors where you actually started as a business, how far you've come, and all the things that you've accomplished throughout the entire journey.

You can present guests with appropriate milestones and details about the entire corporation in a visually-appealing way.

Speaking of visuals…

3. Infographics

Bolded text and deliberately specified headlines can definitely make your "About Us" page look a lot more captivating. But, just remember, the most promising way to capture the attention of the reader is by placing exciting infographics and tables.

A recent study has confirmed that people can remember up to 65% of visually-presented information even after several days after viewing it.

"We, as human beings, are fantastic at recognizing pictures. Read a piece of information, and after three days, you'll only remember 10% of it. Add a visual photo, and you'll remember 65%."

There's plenty of website design software out there that can help you show off all your creative work. But, if you're just starting out and don't have a lot of things to present, then you can simply add a nice photo of the office space or a nice infographic of last year's rising sales.

Adding a simple graphic or two is just a wonderful way to make your content a lot more enjoyable and fun to read.

4. Your team

The "About Us" should be about the power driving your vision and the individuals that actually make it happen.

It doesn't have to sound formal or professional.

Most of the viewers find it easier to connect with actual human beings with intentions just like them. So, let the personality of your team members and the environment of your workplace gleam through!

About Us - The Team

5. Your Social Proof

Another important thing that you should certainly consider adding to your "About Us" page is social proof like testimonials or reviews. Social proof can help you back up all your previous statements about how great your business is and build more trust in your future customers.

One of the best apps for customer reviews is Fera.

This particular app will allow you to collect and display all kinds of reviews, including text, photos, and even videos. It has hundreds of features and it's perfectly suitable for any kind of niche store.

Reviews Wall

6. Your Services

Of course, you have a specific home site and several other pages for all your products and services. But, hear us out – by summarizing all of your offerings on the “About Us” page, you're actually introducing your customers to your offerings.

It doesn't have to be a long paragraph; you can just list out the products/services that you offer in general and use a hyperlink to redirect them to the full page on your website.

Services Offered

7. Contact Form

By the time visitors finish reading the entire "About Us" page, some of them might actually want to get in touch with your team. So, it's extremely crucial that you insert a "Contact" form right at the bottom of your page.

Make sure that the entire form is simple and only includes the basic stuff.

Here's an example:

Name: ______
E-Mail: _______
Message: _______

Even though this specific form is extremely basic – it works 90% of the time.

Contact Form

Don’t forget to add your phone number, address, and email to your about us page too!

Bonus: Page Template

As a bonus, here is a complete “About Us” page template that you can follow:

“Welcome to (name of your store) , your number one page for all (products or services) . We are exceptionally dedicated to our consumers and focus on offering (mention three characteristics: dependability, uniqueness, etc.) .

Founded in (specific year) by (the founder) , our company has come a long way from its beginnings in a (the first starting location) .
When (store owner) first started out, his... (describe the entire journey on how you started) .

Along the way, we have managed to accomplish several different things ... (share all your achievements and customer testimonials) .

In the future, we want to be ... (state your mission going forward) .

We hope that you actually value our (products/services) as much as we love supplying them to you.


(your name), (your role: Co-founder, CEO) .”


An "About Us" page isn't just about you or your business corporation.

It's about why the client should wholly invest in your brand and what kind of benefits they would actually gain, if they chose to invest their time and money in your business.

What are you waiting for?

> 90% of shoppers see reviews before buying. Make sure what they see gets them to a YES.

Still not sure?

Live chat with one of our all-star team members to answer all your questions.