Brand Kit

This page will give you an overview of the Fera brand and colors.


Horizontal Logo

Vertical Logo

Large Icon

Small Icon

Logo Guidelines

Adequate clear space should be maintained on all sides of the Fera logo equal to the width of the heart icon. Please follow the guidelines as seen below


  • Keep the correct padding around the logo when using it inside containers.
  • Keep the heart icon upright. It is always standing up.
  • Use only the approved colors and fonts described in this page.
  • Thin, crisp lines are always best! Avoids and font styles.


  • Use the logo on non-approved background colors, or use it on textured background.
  • Rotate, distort or flip the logos or the logo icons.
  • Use different colors or fonts not approved in this guide.
  • Use heart emojis ❤ ️♥ 💜 💝 ️💕 when talking about our brand or in place for our logo icon.


Download a pack of all our logo vectors and png files.


Fera is one word with only the ‘F’ capitalized, pronounced "feh-rah".

Fera A.I.

General Guidelines

  • Use Fera’s Brand Assets in a way that suggests or implies partnership, sponsorship or endorsement by Fera.
  • Use these assets as part of your own product or service's name.
  • Modify or alter Brand Assets.
  • Incorporate the Brand Assets, or anything confusingly similar, into your trademarks, domain names, logos or similar content.
  • Alter these graphics in any way or combine them with other graphics.
  • Present the Brand Assets in a way that makes them the most prominent or distinctive feature of what you’re creating.
  • Use the Brand Assets in merchandise or other products such as clothing, hats or mugs.
  • Use trademarks, domain names, logos or other content that imitate or could be confused with Fera.

Brand Colors

Neon Blue
rgb 91, 91, 255
hsl 240, 100%, 68%
Dark Grey
rgb(68, 68, 68)
hsl(0, 0%, 27%)
rgb(242, 242, 242)
hsl(0, 0%, 95%)
Blood Orange
rgb(255, 65, 51)
hsl(4, 100%, 60%)
Light Aqua
rgb(46, 195, 179)
hsl(174, 62%, 47%)
Bright Yellow
rgb(248, 231, 28)
hsl(55, 94%, 54%)


This is Proxima Nova. It is our brand typeface.

We use the Proxima Nova typeface for all our designs and texts. This is a commercial font, so you’ll need to purchase a license if you want to use it.

Keep text in thin or medium font weight unless you want to emphasize something.