Brand Kit


Fera is one word with only the ‘F’ capitalized, pronounced "feh-rah".


Logo Guidelines

Adequate clear space should be maintained on all sides of the Fera logo equal to the width of the heart icon. Please follow the guidelines as seen below


  • Keep the correct padding around the logo when using it inside containers.
  • Keep the heart icon upright. It is always standing up.
  • Use only the approved colors and fonts described in this page.
  • Thin, crisp lines are always best! Avoids and font styles.


  • Use the logo on non-approved background colors, or use it on textured background.
  • Rotate, distort or flip the logos or the logo icons.
  • Use different colors or fonts not approved in this guide.
  • Use heart emojis ❤ ️♥ 💜 💝 ️💕 when talking about our brand or in place for our logo icon.

General Guidelines

  • Use Fera’s Brand Assets in a way that suggests or implies partnership, sponsorship or endorsement by Fera.
  • Use these assets as part of your own product or service's name.
  • Modify or alter Brand Assets.
  • Incorporate the Brand Assets, or anything confusingly similar, into your trademarks, domain names, logos or similar content.
  • Alter these graphics in any way or combine them with other graphics.
  • Present the Brand Assets in a way that makes them the most prominent or distinctive feature of what you’re creating.
  • Use the Brand Assets in merchandise or other products such as clothing, hats or mugs.
  • Use trademarks, domain names, logos or other content that imitate or could be confused with Fera.

Brand Colors

Neon Blue
rgb 91, 91, 255
hsl 240, 100%, 68%
Dark Grey
rgb(68, 68, 68)
hsl(0, 0%, 27%)
rgb(242, 242, 242)
hsl(0, 0%, 95%)
Blood Orange
rgb(255, 65, 51)
hsl(4, 100%, 60%)
Light Aqua
rgb(46, 195, 179)
hsl(174, 62%, 47%)
Bright Yellow
rgb(248, 231, 28)
hsl(55, 94%, 54%)


This is Proxima Nova. It is our brand typeface.

We use the Proxima Nova typeface for all our designs and texts. This is a commercial font, so you’ll need to purchase a license if you want to use it.

Keep text in thin or medium font weight unless you want to emphasize something.