It’s about trust & connection.

Fera’s brand is all about helping merchants build trust and connect with customers.

We do this by helping merchants gather and display customer photo, video and text reviews, then we display that content to new shoppers in a way that makes merchant’s trustworthiness shine.

Keep it light-hearted and simple.

Fera is about making things that are otherwise complicated more simple to use.

Keep your technical language to a minimum and take it easy on the formal language. Be personal in your communication.

Avoid using corporate language that might be triggering to people who have had to unhappily wait on the line for a big company’s support for a long time such as “we’re sorry for the inconvenience”.


Company Logo

This is our main logo. It is usually the one you want to use.

Logo rect border

Alternative Horizontal Logos

In rare cases, you may need to use these variants:

Logo rect orange

For company profile banners that you want to stand out uniquely.

Logo rect black

For Dark Mode displays and on dark backgrounds.

Vertical Logos

If you need to put the logo within a square, use these vertical variants.

Logo vert square

For company profile badges that want to include the company name.

Logo vert square black

For dark company profile badges that want to include the company name.

App Icon

This is the main icon design that you should use for any app listings, integrations, etc.

Icon 50p padding

Alternative Icons

In rare cases you may want to use these variations.

Icon square

If you need to put the app icon on a white background, you can use this variation.

Icon sm square dark

If your content supports dark mode then you an use the same icon.


Brand Colors

We use the Primary Gradient for primary actions (buttons, links, etc). If you’re unable to display a gradient you can use the Primary Solid color instead.

For secondary actions we use the Primary Gradient in the form of an outline or link.

Primary Gradient
#2828FF TO #FE2414
Primary Solid

Monochrome Colors

These are the colors used for neutral elements such as texts, backgrounds, dividers, inputs, etc.



We use Assistant whenever possible. It is a sans serif typeface intended to work well in user interfaces. It's free on Google Fonts.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ,.;:+-() / = ? " # $ % &

Alternative Fonts

If Assistant font is unavailable, you can use Proxima Nova or Helvetic. Worst case, fall back on sans-serif.

General Guidelines

Here are some general guidelines to follow when using Fera’s brand assets. If you're ever wondering about something simply ask our team!

How to use the “Fera” name

  • It is pronounced “FAIR-AH”, similar to the North American pronunciation of the name “Farah”.
  • Omit the “ai” at all times EXCEPT in print media and content that you want to include the URL
  • General rule: if you can’t link to the website then add .ai at the end of the name instead like fera.ai
  • Uppercase the f in texts like this: Did you know that Fera is the best reviews app.

Things to avoid

  • Don’t use Fera’s brand assets in a way that suggests or implies partnership, sponsorship or endorsement by Fera, unless you're actually a partner.
  • Don’t use these assets as part of your own product or service's name.
  • Don’t modify or alter brand assets.
  • Don’t incorporate the brand assets, or anything confusingly similar, into your trademarks, domain names, logos or similar content.
  • Don’t use the brand assets in merchandise or other products such as clothing, hats or mugs.
  • Don’t use trademarks, domain names, logos or other content that imitate or could be confused with Fera.

Don’t modify logo without permission.

Using our logos consistently ensures brand recognition and allows for creativity elsewhere.

Please don’t modify our logo in any way without permission from our team first.

Change gradient

Don't change the gradient

Change stretch

Don't stretch

Change effects

Don't add effects

Change font

Don't change the font

Change rotate

Don't rotate

Change color

Don't use another color

Get Fera Branding Kit

Download a pack of all our logo vectors and png files.

What are you waiting for?

> 90% of shoppers see reviews before buying. Make sure what they see gets them to a YES.

Still not sure?

Live chat with one of our all-star team members to answer all your questions.