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Published by: Fera Team

Picking the right eCommerce marketing platform can really have a big impact on the way your brand grows.

But what is the right review platform for your store?

Maybe you are wondering if Fera Product Reviews is the right choice for you? 

Check out a couple of reasons why fast-growing brands prefer Fera over Loox.

Or, if you'd rather, you can just go ahead and try Fera Product Reviews for yourself, create an account, and begin today!

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

Which App Offers the Best Value?

Offer Incentives

With the Fera Product Reviews app will allow you to earn the trust of your customers and boost your sale conversions by showing your shoppers how great your product is with:

  • Product reviews

  • Photo/Video reviews

  • AI Moderation

  • Testimonials

  • 3 different types of incentives

  • Shopper event widgets

  • Real shopper verification, 

  • and much more!

Even though Loox is a pretty popular app, there are some features that they lack in comparison to Fera.

Fera offers more value for your money when compared to Loox, meaning you will get even more than you paid for.

So let's take, for example, the number of review requests per month compared to Loox.

Both Loox and Fera have a $29 plan.

For that price, you will get 500 monthly review request emails with Loox, while for the same price, you will get up to 1,000 monthly reviews with Fera.

This might not be a big difference for some people but to Fera, it is. Fera will always provide their customers more.

That is why a lot of people are moving from other product review apps to Fera.

Additionally, Loox doesn't offer stores video reviews, real shopper verification, shopper event widgets, etc. with their Beginner plan.

📝Note: As of October 2023, the Loox 'Scale Plan' has increased from $29/month to $34.99/month

They aren't keeping up with the popular reviewing trends and this can cause their customers to fall behind other brands that offer popular reviewing features. 

54% of consumers want to see more video content from a brand or business they support; this means that video reviews can be pretty powerful and are a great way to convince your buyers to buy your products. 

So don't miss out; with Fera Product Reviews, you can get video reviews as well the reviews that will bring all the buyers in!

Quick Comparison Reference

Fera ($9/month) Loox ($9.99/month)
Manage Reviews
Photo Reviews
Video Reviews
Reviews & Testimonials (Import)
Facebook/Google Reviews Sync
Shopper Verification 
Product Groups 
Show Reviews
Active Widget(s)
Widget Customization 
Ratings in Search Results 
Grow Reviews
Automatic Review Requests 
Incentives (Discount | Loyalty Points | Cash-back) | ✅ | ✅ | ❌ | ❌
Ongoing Review Requests 
Message Customization 
Multi-tier Rewards 
MultiLanguage Support
Live (Chat) Support

Who Are These Review Apps For?

average ratings apps for shopify

Let's start with Loox. It is the right app if you're a mid-level store that needs a limited number of review requests and doesn't plan on scaling their business.

When stores use the Fera Product Reviews App, they can scale and adapt with your business as it grows, so you won't need to worry about changing marketing platforms later. 

Fera is for businesses that need - and want [a]:

  1. High response rate from their customers

  2. High revenue stores that need an enterprise solution at an affordable rate

  3. Multi-store owners that need an app that will do all their operation in one convenient location.

Review Request Email Features

A/B Testing

Fera Product Reviews gives you the essential tools to customize everything that you might need. 

Starting from your:

  • Sender name

  • Subject line

  • Email send time

  • Content

  • CTA button color

With Loox, you can do all of the above plus perform A/B testing on the sender name

If A/B testing in the subject line is important to you and your business, then Loox may be the right choice.


Asking For Reviews From Customers

Out of 74% of customers who are asked to provide feedback, 68% are willing to do it!

Offering incentives is a great way to get reviews from your customers.

Loox only has one incentive program, and that is Discounts.

But there are a lot more ways to show thanks to your customers and offer them a reward for leaving a review.

Fera has 3 different incentive options, including:

  • Cash Back

  • Loyalty Points (via Integrations)

  • Discounts 

All are great features and can help in encouraging your customers to leave more reviews.

Which can also lead to boosting sales and increasing return sales!

Get Access To All The Features

fera product reviews widgets

Fera gives you access to most of the features— even the really advanced ones—instantly when you sign up.

This means that even on the free plan, you can see what extra features Fera has to offer and how it can help your business.

Loox, on the other hand, hides a lot of essential features behind subscription tiers that have varying costs.

In order to gain full customization— or see their extra features—, you will need to purchase the pro plan (which can be pretty expensive for most of the users).

With Fera Product Reviews, you can access some of the most essential tools completely for free.

What Is The Most Affordable Reviews Platform?

In order to start using Loox, you would need to choose one of the 4 plans, there is no free option, though they do offer a 14-day free trial. 

For a business that is just starting some of the plans are pricey.

That is why Fera Product Reviews is offering a free plan that you can use for as long as you want.

You can start using Fera Product Reviews for $0.

All you have to do is sign up and Voilà, you're done!

You will have all the necessary features, and whenever you change your mind, you can easily upgrade your plan to choose one of the premium plans, which can give you access to even more tools.

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

What Do Customers Say?

Finally, let's see what customers are saying for both of the review apps.

We have gone through most of the reviews from both Fera and Loox and saw what customers think about each platform.

Loox Reviews

Loox Product Reviews

Though Loox was created 3 years before Fera, they only have 10,500+ reviews and an average score of 4.9.

Even though most of the customers are satisfied, it is our opinion that they should focus on hearing their customers' needs and implementing changes. 

Changes that should include fixing the limited number of settings, more expensive renewals, and slow customer support.

Read Reviews of Loox Reviews

Fera Reviews

Fera Product Reviews

Fera Product Reviews has 4,700+ reviews and an average score of 4.9.

Most customers have given it a 5 star rating and are really surprised how Fera helps their store grow so fast. 

Fera listens to our customers and strives to implement changes. 

Fera is dedicated and cares for their customers.

Read Reviews of Fera Product Reviews

If you're interested in transferring, you can easily import existing reviews from:

  1. Shopify Reviews

  2. Yotpo

  3. Stamped.io

  4. Reviews.io

  5. Judge.me

  6. Any other platform that lets you export to CSV.

Frequently Asked Questions

Is Loox Worth It?

Whether Loox is worth it for your small business depends on your specific needs and goals.

Loox is a popular Shopify review app that helps you collect and showcase customer reviews, particularly photo reviews, which can build trust and credibility for your products.

Whether or not Loox is worth it for your business will depend on factors like:

  • Your budget,
  • The importance of customer reviews for your business, and
  • Whether the features offered by Loox align with your objectives

What is Loox Product Reviews?

Loox is a product reviews app that helps brands build trust, increase sales, and improve conversions with social proof through product reviews.

Does Loox Import From Amazon?

Yes. You can import reviews from Amazon with Loox.

What is Loox Used For?

Loox is used by business that want to collect and display reviews from customers and display those reviews on their website in order to build trust with customers.

Can You Use Loox For Free?

Short answer: no.

Loox doesn’t have a free plan, they only offer paid plans which starts at $9.99/month; however, they do have a 14-day free trial.



After examining both product review apps, overall we think that Fera Product Reviews is the most suitable option for your business to choose.

Fera offers more value for your money when compared to Loox.

In addition, Fera includes three types of incentives to offer for review requests and offers complete customization of all widgets.

It's completely free to create your new account, and you'll instantly get access to most of the features at Fera.

Boost your brand to the next level with the help of this product review app. 

Whether you're looking for video, picture, or text reviews, Fera gives you the flexibility you need to grow your business faster.

There is absolutely zero risk to get started, so don't wait any longer!

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

If you have any more questions, be sure to contact us through our live chat.

Our customer care is open to any inquiries that you might have.

*All information is based on the Shopify app store listings as of January 2023.

What are you waiting for?

> 90% of shoppers see reviews before buying. Make sure what they see gets them to a YES.

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