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Published by: Jay El-Kake

Banana Stand is now Feraai

Today I'm excited to announce that we've renamed Banana Stand to Feraai. This is a natural and exciting progression as we advance on our plan to help more merchants sell better online.

Feraai Helps Merchants Sell More

Today Banana Stand is being used by thousands of online businesses around the world to increase sales with social proof and urgency. Fera will take this a step further: Fera will be able to help merchants optimize and increase eCommerce sales in new ways, while making the customer experience even better. Merchants will be able to choose from a growing list of customizable widgets and decide how Fera should interact with customers. Fera will become each store's own personalized, smart salesperson.

Feraai is About Smarter Shopper Experiences

Fera will learn from customer interactions and harness the power of artificial intelligence to deliver personalized content in ways that feel natural to customers. This data can be used to customize how Fera uses widgets to sell better to customers. Fera will enable Merchants to connect with every single one of their customers in real-time, something merchants have never been able to do before.

What to Expect This Year

This year we will be changing the way that merchants setup and interact with Fera. We will be introducing dozens of new widgets, some of which will be created by ourselves and others that will be introduced by partnering with existing apps and platforms that merchants already know and love to use. These new widgets will mean more ways for merchants to drive an increase in sales in new and unique ways.

Thank You For Your Support!

I'm humbled by the support we've received from the eCommerce community in the last year from merchants, consultants and the wonderful eCommerce platforms (Shopify, BigCommerce and beyond). The team and I look forward to helping create more success for our merchants and partners in the years to come!

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