Published by: Fera Team

Showing people the best social proof apps is so important that when Shopify revamped their app store last year they made social proof its own app category. 

When you get to the social proof page on Shopify, you'll see that there are so many apps falling into the 'creating social proof' category, so how do you determine which are best? 

 We've curated a list of the best social proof apps for you to use on your store so you can focus on selling and less on researching! 

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

Here are the 7 best social proof apps for Shopify in 2023 based on overall app ratings, reviews, and functionality!

Why You Need Social Proof

Social Proof is useful for all online stores because it shows online shoppers that your store is worth buying from. 


Because as humans we tend to copy the behavior of those around us.

That means if we see people buying something, we are more likely to buy it.

Think of these real-life examples, if you see a busy restaurant, or a line up outside of a store, you typically want to see what all the fuss is about. 

That is an example of social proof and you can replicate that online!

Big marketplaces and stores have always figured this out. 

That is why online giants like Amazon display reviews, and star ratings and fashion stores like ModCloth showcase their customer photo reviews. These days, you don't have to be a big store to showoff social proof. 

There are a ton of apps in the Shopify app store to help you do that, and this is a list of the BEST ones that you can use today!

1. Fera Product Reviews

Fera Reviews App 4.9 stars with 4,700+ reviews

Fera is the perfect platform for Shopify stores looking for an enterprise-level (not enterprise-level pricing) solution to build trust and sell more. Fera allows stores to easily add reviews and testimonials with no coding knowledge required. 

Shopify App Store Listing

Fera Product Reviews

Fera Pros:

  • A free plan is helpful for new businesses
  • You get so many widgets to help display social proof like:
    • Product review widgets
    • Photo and video review galleries
    • Testimonial carousels
  • Downloading and setting up is easy
  • There is no branding on their content!
  • They offer great customer support and are easy to reach if problems arise

Fera Cons:

  • Customizing on your own can be hard if you need to create your custom content

Fera  Pricing and Features

  • Free - 10 review requests/month
  • $9/mo (startup) 3 widgets limited customization
  • $29/month (small) 10 widget limit
  • $99/month (medium) 20 widget limit

2. Sales Pop Up - Social Proof

Sales Pop Up - Social Proof's Shopify App 4.8 stars with 4,100+ reviews

The Sales popup app helps new stores display things like recent order notifications to show what others are buying. This is a simple to use app that is also free! That being said, there is limited functionality, but is perfect for stores that are just starting out!

Shopify App Store Listing

Sales Popup


Sales Pop Up Pros:

  • FREE
  • Easy to set up and operate
  • Extremely user-friendly app

Sales Pop Up Cons:

  • Hard to edit the popup and its contained information
  • Don't like the default language used 'Tim in America purchase a Sports Shoes', it doesn't reflect the number and should say "purchased" not "purchase a". Good grammar is key to trust!

Sales Pop Up Pricing and Features

  • Free 

3. Automizely - Email and Sales Pop

Automizely's Shopify App 4.9 stars with 5,300+ reviews

Automizley is another great free app that you can use if you're starting out in the Shopify world. This app comes with a host of functionality like exit pop-ups and e-mail marketing tools.

Shopify App Store Listing


Automizely Pros:

  • FREE
  • Can schedule push notifications
  • You have the option to ask users to opt-in to web push notifications
  • Easy to install, no coding needed

Automizely Cons:

  • Issues with the subscribers (visitors) list
  • Customer support isn't super helpful with issues and will direct you elsewhere
  • You have to give a rating before using the app which seems unfair
  • You can't access the emails (you can only send them popups even though the app mentions emails)

Automizely Pricing and Features

  • Free

4. ProveSource Social Proof

ProveSource's Shopify App 4.8 stars with 190+ reviews

ProveSource can help Shopify stores turn website traffic and casual shoppers into sales by replicating that 'busy-store feeling'. The premise of this app is to entice shoppers and online visitors to see what all the hype (sales pop-ups) is about.   

Shopify App Store Listing


Prove Source Pros:

  • Offers social proof in the form of pop-ups like:
    • Signups
    • Purchases
    • Reviews
  • Offers you clickable content to take users right to the product

Prove Source Cons:

  • Creates nudge popups rather than customizable timing popups
  • Has the ProveSource branding on the popups (have to upgrade to remove it)
  • Won't help if traffic is low. You only can have 1K monthly unique visitors for the free version

Prove Source Pricing and Features

  • Free – (free forever plan) 1,000 visitors - ProveSource branding - 1 sale pop up
  • $21/month (starter plan) – 10,000 visitors - ProveSource branding
  • $54/month – (growth plan) 50,000 visitors
  • $109/month (monster plan) – 200,000 visitors

5. Sale Kit - Social Proof Bundle

Sale Kit's Shopify App 4.8 stars with 900+ reviews

Sale Kit is a simple yet efficient app that offers 6 essential tools in one app like sales pops ups, visitor counts, countdown timers, and a couple of other useful tools!   

Shopify App Store Listing


Sale Kit - Social Proof Pros:

  • Lots of additional features to help with social proof:
    • Visitor count
    • Sold count
    • Cart countdown
    • Sales pop notifications
  • They seem to be adding new features and have an example store to highlight the features
  • Cart timer empties the cart once the time is up
  • Easy to use (user-friendly) interface
  • Friendly support team, they're easy to reach

Sale Kit - Social Proof Cons:

  • Manual entry of data needed for popups
  • Only 1200 impressions for the free version and it seems to be the only difference between the different price tiers

Sale Kit - Social Proof Pricing and Features

  • Free – 1200 impressions
  • $4.99/month (starter) – 5000 impressions
  • $12.99/month (basic) – 12,000 impressions
  • $39.99/month (growth) – 100,000 impressions

6. Sales Rocket

Sales Rocket's Shopify App 4.9 stars with 560+ reviews

Sales Rocket sells itself as an all-in-one app that has a plethora of functionality. With 39 apps bundled into one, Sales Rocket is built to speed up your store and reduce your overall app costs.

Shopify App Store Listing

Sales Rocket

Sales Rocket Pros:

  • 15-day free trial
  • There are 35+ apps in one and you can uninstall many existing apps as this one has a lot of them included
  • Works well with themes outside of the basic Shopify ones
  • Quick loading and easy to use and understand features (don't need developers)

Sales Rocket Cons:

  • The lowest-priced plan is $19.99/month and there seem to be external charges as well
  • Hard to reach support
  • Limited compared to other apps
  • The interface isn't as clean and user-friendly
  • Can feel 'scammy' if the popups occur too frequently

Sales Rocket Pricing and Features

  • Free Trial – 7 days
  • $12.92/month (basic) – For stores with basic Shopify plan
  • $14.92/month (Shopify) – For stores on a Shopify plan
  • $19.92/month (Advanced) – For stores on an Advanced Shopify plan
  • $24.92/month (Advanced) – For stores on a Shopify Plus plan

7. FOMO Social Proof

FOMO's Shopify App Store Rating: 4.8 stars with 140+ reviews

FOMO is an easy to use tool that puts honesty in marketing above all else.  The FOMO app lets you customize notifications to match your site design and create experiences and rules in your backend that enhance the customer journey.   

Shopify App Store Listing


FOMO Pros:

  • 14-day free trial
  • No branding or co-branding so the popups don't look cheap
  • Easy to integrate other apps with Fomo, 76+ integrations like:
    • MailChimp
    • YotPo
    • Instagram
  • Easy to measure your ROI

FOMO Cons:

  • The lowest-priced plan is $19.99/month and the price increases were not good!
  • Customer support isn't always the greatest to deal with if you have issues
  • The dashboard can be hard to navigate
  • Conversion metrics aren't great/high for the price of the app

FOMO Pricing and Features

  • Free Trial – 14 Days
  • $19/month (pro)– 30,000 notifications
  • $49/month (business) – 240,000 notifications
  • $99/month (advanced)– 1,200,ooo notifications
  • $199/month (enterprise) – $5 per 100,000 notifications over 1.2 million

There you have it. The best social proof apps that exist on Shopify. 

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

*All information is based on the Shopify app store listings as of January 2023.

8. TrustMary

Trustmary helps you gather all your social proof into the same place in seconds. You can import social proof form the most popular platforms, spreadsheets or create custom reviews to enhance the customer journey.   



Trustmary Pros:

  • Free plan
  • Easy import from G2, Capterra, Google, Facebook, Tripadvisor, Yelp or Trustpiloting 
  • Popups:
    • FOMO
    • Social Proof
    • Reviews

Trustmary Cons:

  • Starts to get pricey after the free plan
  • Coding required utilize to more features for the widget

Trustmary Pricing and Features

  • Free Plan – 1 Active Widget
  • $90/month (business) – Unlimited widgets
  • $290/month (automate) – Hubspot & Pipedrive Integrations
  • $590/month (pro) – 1100% customizable surveys
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