Published by: Lisa Glutting
We all lived through 2017's Emoji movie. But have you ever stopped to wonder where emojis even came from? And how they dominate our world today (and not just in frightening movie form)?

Emoji History

Back in 1999 when cellphones were kicking off it took a lot of effort for mobile operators to send messages when people were constantly trying to send images. Japanese mobile phone provider NTT Docomo's (and Shifetaka Kurita who invented emojis) i-mode allowed users to add pictures of commonly used emoticons to texts. These images were 'single character' and as such, in a time when there were 140 or 60 character limits, this meant endless texting possibilities for users! Then obviously Steve Jobs took over and got down to business with Apple and now we have 100s of emojis, with new ones being added every year. Emojis are available on basically any app or platform where you can use text. The word emoji is even used because in Japanese it means "picture word"-plus it sounds way better than emoticon! Emojis have totally taken over the world both in general communications, social networks and on ALL levels of platform marketing. According to Search Engine Journal about 6 billion emojis are sent every day, meaning thereโ€™s no possible way you could ignore their existence-I mean we DO have a World Emoji Day on July 17th..

Leveraging Emojis to humanize messages & connect with customers

Emojis are effective in improving happiness, enjoyment in interactions and enhances the information richness of our communications. Looking at emojis is gratifying and an online smiley face can be just as effective as a smiley face of a person in real life! They're friendly, emotional and personal-regardless of if you think they "fit your brand" or not. In purely written messages there are psychological, contextual, and social cues missing and emojis help bridge those gaps. The effect of negativity can be reduced in email/text by using emojis. I mean, how much worse does it sound when someone sends you a text that says "ok." versus one that says"ok๐Ÿ˜€". The smiley makes it sound a lot more positive. We also โ€œuseโ€ emojis in real life. I mean imagine how creepy itโ€™d be if you had a conversation IRL with someone without showing any emotion at all? If you have a limited word count you can convey more using less with emojis. But don't overdo it either. Emojis aren't words, rather they're the emotional part of communications. Always respect your customers and try to use emojis naturally and with flow, otherwise you'll confuse & irritate your audience!

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Strategies to integrate emojis naturally

Using emojis on Twitter has shown to increase engagement by 25.4% over messages without emojis. Using them in Facebook posts can increase your number of Likes by 57%, and comments and shares by 33%. We know that people process visuals 60,000 times faster than plain text, meaning emojis are a great skill to leverage in getting your message across, especially when character limits exist or the attention of your consumers is limited!   

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Consider whether or not emojis are suitable for your brand and if they'll add any value to your campaigns. Use emojis with purpose if you want to boost engagement. Buying is heavily influenced by emotions (not logic and information like some might think!). Using emojis helps to personalize any messages you're pushing to your customers. They connect more easily and understanding is easier. For example, let's say you sell food, consider using some food-related emojis to convey your message: ๐ŸŒฎ  ๐Ÿ•  ๐ŸŸ  ๐Ÿ”  Aren't you hungry just looking at those??  

Understanding your Audience and Adding Context

You need to understand how your audience communicates with emojis and how they relate to them so that you can leverage them in the best way possible for your business and your brand. They can fulfill the missing context of emotion and help to increase your social engagement. In turn, this will help sales and get your brand out there. But again, don't overdo it & understand your customer base. You want to make your brand seem like theyโ€™re in-the-know and as an authority figure. Posting emojis that donโ€™t mean what you think they do can risk that and hurt your brand. You can check out Emoji Tracker to see realtime emoji use on Twitter if you want to see what some of the most used/most popular emojis currently are. 

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  You can even use emojis in titles or subject lines in an email. For people who receive lots of emails in their inboxes, every day-an emoji can make yours stand out from the rest. Consider the following subject lines:  

  • Save 20% this Valentine's Day
  • 2-for-1 on all Pizzas this Friday
  • Win a free gift if you subscribe to our newsletter!
  • Win a trip to Europe
  • Congrats! You've just wonโ€ฆ
  Now consider how much more effective they are with correct usage of emojis:  
  • โค๏ธ  Save 20% this Valentine's Day
  • ๐Ÿ•  2-for-1 on all Pizzas this Friday
  • ๐ŸŽ  Win a free gift if you subscribe to our newsletter!
  • โœˆ๏ธ Win a trip to Europe
  • ๐ŸŒŸ Congrats! You've just wonโ€ฆ


Use Fera's Emojis

We love the ๐Ÿ”ฅ  emoji at the Fera offices. That's why we incorporated it into our product detail and list counter widgets. It gives the impression that products are on fire-or as the kids these days say-'lit'. When paired with inventory levels and low or limited stock messages you can really drive the point home and get customers noticing your products. We also utilize the โš ๏ธ  emoji for our counter widgets. The exclamation gets customers to notice your message and see they have limited time to get your products.   Everything on the Fera app is customizable-even the emojis. So maybe you don't want the fire-perhaps the ๐Ÿ’–  emoji fits better with your brand or your store's theme. So learn how to change them! In Product List Counters you have the option to A-B Test so you can even see what message will perform best. Sometimes emoji variants can beat out a non-emoji promoted post by as much as 3x!  

Setting up your Emojis

Apple Press CTRL + CMD + SPACE and the emoji keyboard pops up in a new smaller window for easy access. Windows Click on the touch keyboard icon at the bottom-right corner of your screen, then click on the smiley face next to the Control button.   Plain text is boring. Use emojis to convey emotions and excitement in an ever-changing social media universe ๐Ÿ”ฅ  ๐ŸŒ *Check out a couple of cool examples of how companies used emojis to help them market and reach more customers: WWF #Endangered Emoji Campaign, Tweet the pizza emoji & get Dominos delivered & McDonald's turning people into emojis, Emogi Case Studies & Marketing Insights  
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