Fera Brand Icon
Published by: Akilah Ghann

In the ever-evolving eCommerce world, the stars that shine the brightest are those that master the art of customer trust and engagement.

In this plethora of platforms, Fera Product Reviews and Air: Product Reviews emerge as prominent figures, each offering unique features and functionalities designed to enhance the online shopping experience.

Join us as we compare Fera and Air: Product Reviews, dissecting their features, functionalities, and integrations, to reveal why Fera consistently claims its place at the zenith of the eCommerce universe.

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.


Both Fera and Air Product Reviews have a free plan, in addition to their paid plans.

Air Product Reviews Free Plan

Air Product Reviews free plan is great for businesses that are just starting out or looking to test out different reviews apps.

Fera Product Reviews Free Plan

Fera’s free plan gives you access to all features that you’d want as well as basic customization.

When it comes to pricing, both offer a lot with their free plans, so choosing which app will be best for your business will come down to other factors like their features and functionality.

But, this is not the case when it comes to comparing their paid plans.

Air Product Reviews Paid Plans

Air Product Reviews’ Pro plan is $19.90/month.

With this plan, you get everything in their Free plan, in addition to a few more features like:

  • Custom email templates
  • Remove Avada branding
  • Reply to reviews

Being able to reply to reviews is a must and with Air Reviews having that only be a feature of the paid plan, can hurt your business, especially at almost $20 a month.

Fera Product Reviews Paid Plans

Fera’s paid plans start at $9/month for the Startup plan.

In addition to what you get with the Free plan, you also get:

  • Up to 100MB photo/video
  • 2 Ongoing review requests
  • 3 Active widgets

Regardless of which plan you choose, you will be able to reply to reviews, add/import photo and video reviews, and remove Fera’s branding!

Affordable Pricing

Analysis of Features

Air Product Reviews gives you many of the basic features that you would want in a product review app, as does Fera!

Fera allows you to add/import photo and video reviews, setup automatic and ongoing review requests, and has over 43 app integrations!

Additionally, Fera is always working to improve their app for their merchants and you get access to features like:

With Air Product Reviews, as mentioned, you get many basic and important features, but there are some limitations.

For the price, you don’t get a lot for $19.90/month and if you are a small business, just starting out, it may not be worth it.

Analysis of Features

Quick Comparison Reference

Check out this quick comparison to help you when making a decision.

It has all the features that come with each price and how they compare.

Fera Product Reviews ($9/month) Air: Product Reviews ($19.90/month) Fera Product Reviews (Free Plan) Air: Product Reviews (Free Plan)
Manage Reviews
Photo Reviews
Video Reviews
Reviews & Testimonials (Import)
Facebook/Google Reviews Sync
Shopper Verification 
Product Groups 

Fera Product Reviews ($9/month) Air: Product Reviews ($19.90/month) Fera Product Reviews (Free Plan) Air: Product Reviews (Free Plan)
Show Reviews
Active Widget(s)
Widget Customization  ✅  ✅ *Basic ✅ *Basic
Ratings in Search Results 

Fera Product Reviews ($9/month) Air: Product Reviews ($19.90/month) Fera Product Reviews (Free Plan) Air: Product Reviews (Free Plan)
Grow Reviews
Automatic Review Requests 
Incentives (Discount | Loyalty Points | Cash-back) | ✅ | ✅ ✅ *Can do with Joy Loyalty integration ||
Ongoing Review Requests 
Message Customization  ✅ *Limited
Multi-tier Rewards  ✅ 
Integrations ✅ *Basic

Fera Product Reviews ($9/month) Air: Product Reviews ($19.90/month) Fera Product Reviews (Free Plan) Air: Product Reviews (Free Plan)
MultiLanguage Support
Live (Chat) Support

Functionality and Compatibility


Air Product Reviews and Fera allow you to integrate 3rd party apps. However, there are limitations on Air Reviews integrations.

The Pro plan, allows you to integration ‘basic’ apps to integrate with:

  • Google Shopping
  • Klaviyo
  • Loyalty

In order to integrate more apps, you will need to upgrade to the Enterprise plan ($199/month), where you have unlimited access to integrations.

Fera gives you access to unlimited integrations no matter what your plan is.

They also have over 43 app integrations, with categories such as:

  • Automation
  • Loyalty
  • SEO
  • And more!

Air Product Reviews is supported on Shopify and Magento, while Fera is supported on BigCommerce and Wix, not just Shopify.

Functionality and Compatibility


Air offers basic customization when it comes to showcasing and requesting reviews, you are able to customize colors to match your brand and edit your review requests emails.

With Fera, you are able to make customizations that align with your branding as well as have access to a number of widget layouts to choose from when showcasing your reviews, like our Masonry widget style.

What Customers Are Saying

Both apps are rated highly and loved by many customers, so making a final decision based on just customer reviews will be difficult!

Fera Product Reviews | 4.9 ⭐ | 5,505+ Reviews

Fera Reviews Shopify

Fera Product Reviews has 5,505+ reviews with an average rating of 4.9 stars.

With a majority of reviews being 5 stars, customers say that they love Fera’s:

  • Easy-to-use dashboard and setup
  • Customization
  • Amazing features and tools
  • First-class customer support

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

Air: Product Reviews App & UGC | 5.0 ⭐ | 3,690+ Reviews

Air: Product Reviews

Air Product Reviews has a 5 star rating with more that 3,690 reviews.

The majority of reviews are positive with many users loving the quick response from the support staff and assistance provided by them.

The few negative reviews regard:

  • Issues with importing/installing
  • Unclear UI/UX

Air: Product Reviews

Frequently Asked Questions

Is Air Reviews good?

Short answer: yes.

Long answer: It depends. Depending on what you are looking for in a product review app, Air Product Reviews can be good if it has the features you want and need for your store.

How do I add Air Reviews to Shopify?

Go to the Shopify app store, search for Air: Product Reviews, and then click the ‘Install’ button.

Is Air Reviews safe?

Yes it is. Air Product reviews is made by Air Apps (Avada); Avada is a trusted marketing automation app used by thousands of merchants worldwide.

Is Air Reviews worth it?

Once again, it depends! It definitely could be worth it for you, especially if you don’t already have a product reviews app installed on your store. Over 110,00 merchants trust and use their app.

What is Air Product Reviews?

AirReviews is a product reviews app created by Air Apps by Avada.

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

Frequently Asked Questions


Choosing the best product reviews app for your store is important and can impact your eCommerce business exponentially.

Both Fera and Air Product Reviews have free plans and paid plans, so it is possible to test out both free options to help you decide which app is best for you and your business.

Overall, Fera stands out by giving you a variety of features, functionalities, and integrations whether you are on the Free plan or the Startup plan.

Whether you are a smaller business or looking to scale your business, choosing a platform that resonates with your brand's voice and vision is crucial, and Fera Product Reviews might just be the perfect match.

*All information is based on the Shopify app store listing as of February 2024.

What are you waiting for?

> 90% of shoppers see reviews before buying. Make sure what they see gets them to a YES.

Still not sure?

Live chat with one of our all-star team members to answer all your questions.