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Published by: Akilah Ghann

In the bustling landscape of eCommerce, the power of product reviews in building consumer trust and driving conversions is undeniable.

Choosing the right review platform can be the linchpin in turning your site visitors into satisfied customers.

Today, we put Fera Product Reviews and Vitals All-In-One Marketing under the microscope.

Both platforms boast robust features, flexible functionalities, and seamless integrations.

But the real question is, which one truly gives your eCommerce store the edge?

Stick with us as we dissect the nuances of each, laying out a clear victor in the arena of product reviews for 2023.

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

Feature Comparison

Vitals offers more than 40 apps in addition to their product reviews feature.

Fera and Vitals both have features that you would need and for an affordable price.

Vitals however, doesn’t offer video reviews and only has one type of incentive (discounts).

A feature like product grouping is only available with the Business Plan ($49.99/mo), with Fera, you also have to upgrade to the Small Plan ($29/mo) to access product groups, however, this also comes with more premium features.

With Fera, you get access to features like:

Feature Comparison



Vitals does offer basic customization when it comes to showcasing and requesting reviews, you are able to customize colors to match your brand and edit your review requests emails.

With Fera, you can customize not only the colors but have a number of widget layouts to choose from when showcasing your reviews, like our Masonry widget style.


User Interface

The dashboard for Fera is also more interactive, so you are able to get a solid idea of what your reviews will look like on your site, before publishing your edits.

Vitals dashboard is less interactive but easy to use. One downside is that you have to switch between apps to access their different features, rather than being able to access them all in one place.

When it comes to customization and the user interface, Fera offers more whether you choose a free or paid plan.


With 40+ apps to use within the Vitals app, you may not have a need to connect many third party apps, which if you are just starting out may be beneficial.

But if you already have a few apps you like to use you may not be able to integrate with them.

Vitals only has 3 email integrations.

Fera has 46 integrations (and counting!) for you to choose from with everything from automation apps to SEO apps to messaging apps.

Additionally, Fera is integrated with not only Shopify, but BigCommerce and Wix as well.


Affordable Pricing

There is a 7-day free trial with Vitals and their lowest plan (Hobby) is $29.99/month. In this plan, you get access to all their apps.

This can be a great option, but only if you are going to use a majority of the apps, otherwise it is a pretty high price for a product reviews app.

Fera offers a 14-day free trial and has a free plan.

The next lowest plan is $9/mo, but for about the same price ($29/mo), Fera’s Small plan gives you:

  • Product grouping
  • 10 active widgets
  • Ongoing review requests
  • Custom email domains
  • And more

Additionally, you can upload photo and video reviews, use AI moderation to help you reply to and moderate your reviews, and offer more than just discounts as an incentive.

Affordable Pricing

Quick Comparison Reference

Fera ($9/month) Vitals ($29.99/month)
Manage Reviews
Photo Reviews
Video Reviews
Reviews & Testimonials (Import)
Facebook/Google Reviews Sync
Shopper Verification 
Product Groups 
Show Reviews
Active Widget(s)
Widget Customization 
Ratings in Search Results 
Grow Reviews
Automatic Review Requests 
Incentives (Discount | Loyalty Points | Cash-back) | ✅ | ✅
Ongoing Review Requests 
Message Customization 
Multi-tier Rewards 
MultiLanguage Support
Live (Chat) Support

What Do Customers Say?

Even product review apps care about reviews!

We know that is how customers make their final decisions when it comes to using and adding an app to their store.

Let’s see what customers had to say about each app.

Fera Product Reviews | 4.9⭐ | 5,450+ Reviews

Fera Reviews

Fera Product Reviews has 4,450+ reviews with an average rating of 4.9 stars.

With a majority of reviews being 5 stars, customers say that they love Fera’s:

  • Easy-to-use dashboard and setup
  • Customization
  • Amazing features and tools
  • First-class customer support

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

Vitals: Reviews, Upsells & 40+ | 5.0 ⭐ | 6,810+ Reviews

Vitals All-In-One

Vitals is rated 5.0 stars with 6,810+ reviews. Most reviews are positive, with many users loving the amount of apps they have access to.

The negative feedback for vitals tend to regard:

  • The price
  • The speed

Frequently Asked Questions

What does the vitals app do?

Vitals is a product reviews app on Shopify that allows businesses to import, collect, and display product reviews in order to increase a store's sales and conversions.

How do I cancel my vitals subscription?

To cancel your Vitals subscription, you will need to delete the app fro your Shopify store. This can be done under ‘Settings’ → ‘Apps and Sales’ section in your Shopify store. Once you’ve deleted the app, your Vitals subscription will immediately be canceled.

How much does vitals app cost?

Vitals Hobby plan is $29.99/month, they also have a 7-day free trial.

What is Vitals all-in-one marketing?

Vitals All-In-One Marketing is a Shopify app that has 40+ conversion boosting tools all in one app. Vitals apps include:

  • Product reviews
  • Upsell builder
  • And much more

Fera Reviews vs Vitals


Vitals can be a great choice if you’re going to use at least 5 of the apps offered, otherwise, if you’re primarily looking for a reviews app, it is expensive with few features to justify the price.

Fera gives you a variety of features for the same price as Vitals.

The free plan offers you the basic, essential features, which allows you to test/use the app on your store with the option to upgrade should you find you need more features.

If you are a smaller business or just starting out, Fera is the perfect app for you, and with more than 40 integrations, you can add marketing, SEO, automation apps and more as needed!

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

If you have any more inquiries, be sure to contact us at our live chat.

Our customer care is free and is always open to any inquiries that you might have.

We always put customer satisfaction as the main and top priority of our business.

*All information is based on the Shopify app store listing as of January 2024.

What are you waiting for?

> 90% of shoppers see reviews before buying. Make sure what they see gets them to a YES.

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