Published by: Fera Team

During the past several years, the beauty industry has managed to reach all-time highs and become one of the largest eCommerce niches available in the whole wide world.

In fact, some researchers have even predicted that it might even reach (or exceed) $925.29 billion by 2028 - that is a pretty insane number.

As a beauty merchant, you should really keep up with the trends and keep improving your website every day.

So, that's why in this article, we will be covering some of the best apps available on Wix that you can install right now!

Let's start the list with the first position of our list and slowly move past all the others as well. We urge you to keep on reading until the end - this way, you won’t miss out on any priceless pieces of information.

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Easily collect, show & grow customer reviews, photos & videos for your business.

1. TWIPLA (Visitor Analytics)

Visitor Analytics Traffic App 4.6 stars with 1,550+ reviews

TWIPLA Visitor Analytics

Want to know how your beauty site is performing?

The TWIPLA (Visitor Analytics) is an all-in-one pro app that combines essential website stats with user behavior analytics into one easy-to-read dashboard.

Why you need TWIPLA (Visitor Analytics) App:

  • You can easily track page traffic, visitor activity, referrals, conversions, session durations, etc.
  • Get immediate feedback from your site’s visitors by employing targetable surveys and polls
  • Incredibly easy installation process (it will take approximately 5 minutes at max)

TWIPLA (Visitor Analytics) App Pricing:

  • Free Plan - 400 page visits limit per month, 2 visitor recordings, 1 heatmap & 1 funnel, 1 poll & 1 survey
  • Basic Plan ($8.99/mo) - 100,000 page visits limit per month, 2 heatmaps & 2 funnels, 2 polls & 2 surveys
  • Advanced Plan ($18.66/mo) - 250,000 page visits limit per month, 15 heatmaps & 8 funnels, 3 polls & 3 surveys
  • Pro Plan ($31.12/mo) - 500,000 page visits limit per month, 25 heatmaps & 16 funnels, 7 polls & 7 surveys

Type of Beauty Store TWIPLA (Visitor Analytics) App Is Best For:

People that want to get a complete overview of their website stats.

2. Tidio - Live Chat

Tidio - Live Chat 4.5 stars with 520+ reviews

Tidio Live Chat

Are you searching for a way to increase your customer satisfaction?

Well, why not try the all-mighty "Tidio - Live Chat & Chatbots'' app. It supports multiple languages, has dozens of bot temples, and the most important thing - it's completely free.

Why you need Tidio - Live Chat:

  • Manage all of the live chat, email, and messenger communication in one single panel
  • Activate bots to increase the number of leads (you can select from various templates)
  • See who is currently visiting your beauty website in real-time (visitor list)

Tidio - Live Chat Pricing:

  • Free - Up to 3 chat operators, 100 chatbot triggers/mo, desktop + mobile apps, and email + messenger integration
  • Premium ($26.04/mo) - Unlimited operator, live visitor list, live typing preview,, and unlimited chatbots with templates

Type of Beauty Store Tidio - Live Chat Is Best For:

Suitable for beauty stores that want to enhance the connection with their customers.

3. Fera Product Reviews

Fera Reviews 4.9 stars with 2,900+ reviews

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Social proof is unquestionably one of the most important things for any kind of business (especially for beauty).

And thanks to Fera, you will be able to display beautiful customer testimonials (text, video, and photo reviews) in literally any place on your website.

Why you need Fera Product Reviews:

With Fera you will be able to:

  • Add reviews from any platform - Google, Facebook, Trustpilot, etc.
  • Offer all sorts of incentives to your customers (cashback, loyalty points, discounts)
  • Use a ton of widget customization options - color, location, size, font, and many more
  • Moderate and reply to reviews with AI moderation

Fera Product Reviews Pricing:

  • Free - Up to 10 review requests per month and 1 active widgets.
  • Startup ($6.25/mo) - Up to 100 review requests per month and 3 active widgets.
  • Small ($23.75/mo) - Up to 1,000 review requests per month and 10 active widgets.
  • Medium ($92.50/mo) - 10,000 review requests per month, 20 active widgets, multiple admin users, priority support.

Stage of Growth Fera Product Reviews Is Best For:

Top beauty stores that need an enterprise-level solution at the most affordable price possible.

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

4. Importify

Importify - Easy Dropshipping 4.9 stars with 100+ reviews


Are you into dropshipping?

Well, you should certainly take a look at the Importify - Easy Dropshipping app - it will allow you to stock up on various supplies without having to hold on to an inventory - pretty cool, we know.

Why you need Importify - Easy Dropshipping:

  • Import all sorts of products from various eCommerce retail platforms - Aliexpress, Alibaba, Etsy, Walmart, Chinabrands, etc.
  • Pre-populate the customer address on the initial checkout page - automatically
  • Replace your initial product vendor with a brand-new supplier and connect them to your store with a single click

Importify - Easy Dropshipping Pricing:

  • Basic ($15.77/mo) - Unlimited product import and 24/7 customer service
  • Premium ($27.94/mo) - Everything in "Basic" + Premium customization options
  • Gold ($37.37/mo) - Everything in "Premium" + Semi-automatic order fulfillment

Stage of Growth Importify - Easy Dropshipping Is Best For:

For beauty store owners that are mainly doing dropshipping.

5. Simple Social

Simple Social Auto Post 3.6 stars with 50+ reviews

Simple Social Auto Post

Beauty brands generally thrive best on social media channels like Instagram or Facebook. With this tool, you can publish your blog posts or products to your followers.

Why you need Simple Social Auto Post:

  • You will be capable of writing and scheduling your posts in advance of time
  • Create an automatic deal of the weak campaign and drive sales to the store

Simple Social Auto Post Pricing:

  • Free - Up to 1 Free Campaign, 10 auto posts, and 5 scheduled posts
  • Pro ($1.86/mo) - Unlimited number of campaigns, auto-posting, and scheduled posts

Stage of Growth Simple Social Auto Post Is Best For:

Fitting for beauty stores that have a big social media following.


best beauty apps for wix

As you know, the beauty industry is constantly evolving.

So, in order to be extra successful, you will need to try and keep up with new trends and social aspects.

Wix is an excellent tool for any beauty business that wants to begin selling online.

However, you will be able to accomplish a lot more with your store by experimenting with a few new applications and plugins.

With the assistance of our app picks, you'll be able to significantly improve your store and possibly even increase your sales conversions!

If you have any inquiries related to this particular topic, message us in the chat or DM us on Instagram!

Happy Selling!

*All information is based on the Wix app store listings as of January 2024.
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