Published by: Jameela Ghann

Why Reviews, Customer Photos, and Video are Important for Sales

It's easy for customers to buy from you when they trust you. But how do you build trust? The simplest way to build trust with your shoppers is to show them that you have many other happy customers that trusted you enough to buy your product. You do that with reviews, customer photos, and videos!

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If you want to demonstrate that you have lots of happy customers, you should be

1. Working on getting reviews
  • written
  • photo and
  • video
2. Displaying your customer's reviews on your store
  • Homepage
  • Product page
That's because displaying user-generated content helps potential customers to see how other people have enjoyed your products and helps them trust your brand. Hey, other people trusted you, so a shopper will feel like they can too. If you have a Shopify store, it is now easier than ever to gather reviews, get customer photos, and display them on your product page or homepage with's AutoPilot feature! Let's go through how it works and how you can use it to grow your social proof content by generating content from your users.

How to easily get customer photos, customer reviews

Product Photo

You can automatically request photo and video content and regular text reviews from customers by installing on your Shopify store and setting up an on-going (AutoPilot) campaign.

How to set up an on-going content request campaign with

Your customers will be able to click the "Use My Discount" link and have the discount automatically applied so that when they check out, they don't have to remember or type it in. That's how you use the on-going content request system or autopilot! If you have any questions, log in to your dashboard and click on the chat button at the bottom right corner and we'll be happy to help you with any questions that you have.

What to do with your customer reviews, photos, videos

Displaying customer photos and reviews on Shopify

Displaying your customer photos and reviews on Shopify is a great way to build trust with your shoppers. When shoppers see that there are many positive reviews for your product, they are more likely to buy from you. That is because they assume that if other people are happy with your product, they will be too! Don't be afraid to display your customer reviews and photos anywhere on your website. Posting customer photos is especially useful on your Shopify product page, and showing reviews and videos can be helpful on your homepage.

Using customer photos on social media

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To build a more significant following on social media, make sure to share your user generated content on your social media channels! With, you can quickly push reviews and customer photos to Facebook, Instagram, and GoogleMyBusiness! When you post your customer photos to social media, try and tag your fans. This helps with building loyalty as your customers will feel appreciated that you took the time to reshare their content! You may also notice that more people will want to post reviews in the hopes of being featured on your Facebook Page or Instagram Feed.

Conclusion: Gathering Reviews, Photos and Videos for Your Store is Easy

Gathering reviews, photos, and videos from your customers is a great way to build trust and showcase social proof on your Shopify store. Getting reviews and customer photos is easy when you use, the ultimate social proof platform! If you want to try 14 days for free, go ahead and follow this link if you have a Shopify store. If you are using another eCommerce platform, don't worry, integrates with BigCommerce and Magento (and Squarespace soon) follow this link to download it on those platforms. If you want to showcase, gather, and manage your social proof, then downloading is a no-brainer!

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83% of customers need to see reviews before buying - Add reviews now!