Add customer photos on product pages
Why do you need customer photos on your product pages? Simple. To build trust and boost your conversion rate!
A photo review on product pages helps to show your shoppers that your product is just as amazing in real life as how you present it on Instagram and in your online store.
Lots of product and photo reviews, help build trust with social validation and build social proof.
When shoppers see that you have positive reviews, they are more likely to shop with you an buy from you.
Product Review Facts
- 3 out of 4 shoppers read a review before they make their purchase
- 9 out of 10 shoppers buying decisions are influenced by reviews.
- Just over 70% of shoppers don’t find old reviews (3 months) useful.
Photo reviews on your product page
Remember, people value the opinion of other people (especially those that are similar to them) than that of a brand!
People are more likely to buy when a peer vouches for your product than when your brand talks about how great you are!
Having user generated content on your product page gives shoppers a good idea of what your product will look like in use.
Most online shoppers prefer real, raw photos taken by a past customer than professional, polished ones. The social proof that is created by these customer reviews is invaluable
The best part about customer photo reviews is that you will get photos that inspire your potential customer to use your product in ways you haven’t thought about!
Get started collecting photo reviews for your Shopify store
Use Fera.ai to collect photo reviews and let your happy customers do the talking for you!
When you use Fera.ai you will be able to
- Increase your conversion rate
- Encourage repeat purchases
- Import photos from Facebook, Instagram, YouTube, and other social platforms
- Create a photo gallery on your home or product page
- Gather photo reviews with on-going review request campaigns
- Import existing product reviews from popular review platforms
- Push your BEST photos to social media (to take advantage of social selling)
Use Fera.ai to get more product reviews and product photos
So how do you get these coveted photo reviews?
Ask Your Customer With an Email
The best time to ask for an email for a product review is soon after a purchase is made.
Post-purchase emails typically get a high open-rate and as long as you offer great incentives, you are likely to get a good response with photos
Use Influencer Marketing
Influencer marketing is a great way to get product photos to add to your product page.
There are so many influencers out there that you are bound to find some that will take your product in exchange for amazing photos.
Check out our guide on influencer marketing here.
Import Instagram Photos
You might already have a bunch of user generated content on Instagram, but no way to show it on your website! Import those photos and add them to your home page or product page to show off your happy customers.
Use Fera.ai to showcase your photo reviews
After you start receiving reviews with Fera.ai’s on-going review request campaigns, make them count!
Add reviews on your product pages
Use average star rating badges
Show photo galleries
How are you going to use reviews on your Shopify store?