The beginning of the holiday season is here!
The majority of all purchases happen during this Holiday Season, so it's a perfect opportunity buckle down and boost your online sales.
That's why we joined forces with Try Tada to bring you the
How to Leverage the Festive Season to Boost Your Online Sales eBook
This ebook will show you 21+ Ways to Boost Your Online Sales During the Holidays.
*enter your first name and email in the chat to get access to the eBook
Key Takeaways to Boost Your Online Sales
You are a busy eCommerce store owner. You might not have time to read the entire eBook, so here are a few key take-aways from the eBook.
- Optimize your abandoned cart recovery
- Make your website accessible
- Provide gifts with purchase
- Use Augmented Reality (AR)
- Offer big promotions
- Showoff reviews & social proof
- Implement up-sell and cross-sell strategies
1. Optimize your abandoned cart recovery
Abandoned cart recovery is the process where eCommerce retailers reach out to customers, to encourage them to revisit the cart and complete the purchase.
A solid cart recovery strategy is usually less expensive than the cost of acquiring a new customer.
Recent studies show that around 75% of people who abandon their shopping carts return to complete the purchase. So, having a cart recovery strategy is one of the most crucial parts of converting visitors to customers during the Holidays.
You can use
- Push notifications
to recover your cart
Apps to try for abandoned cart recovery: Carti, Spently, PushOwl
2. Make your website accessible
Another great approach to boosting sales this Holiday Season is to optimize your site for people with disabilities.
By allowing everyone to perceive, understand, and interact with your website, you’re opening new channels of sales.
Apps to try: Accessibility Spark
3. Provide gifts with purchase
Prepare your website for holidays and boost your sales by offering free gifts with purchase.
Why should you offer gifts?
It motivates customers to purchase more and makes them happy at the same, because who doesn't like gifts, right?
Gift ideas for the Holidays:
- Free product when a customer spends $40 or more
- Free gift card when a customer spends $80 or more
- Free product when a customer buys any product in collection “Christmas”
Apps to try for gifts: Try Tada
4. Use Augmented Reality (AR)
You might want to try out augmented reality as the holiday season draws near.
Shoppers are looking for furniture, clothing and makeup for themselves and as presents.
With Covid-19 still taking a toll in many parts of the world, people want to try before they buy- even online!
This is where AR comes into the picture. Buyers look for a personalized experience when it comes to sizing and fit.
With this feature, they can virtually try them on and select the choice of dress size.
Augmented reality will lead to cart modifications which will lead to a purchase!
5. Offer big promotions
Promotion is mostly underrated. When done systematically, it goes a long way to get new customers excited and to retain your old ones.
Even the most straightforward promotions can be a winner in terms of conversions when they are backed by sound data and apt personalization.
This Holiday season, go big with promotions. 10 to 15% just wont do.
If you aren't comfortable with deep discounts try Free Shipping instead!
6. Showoff reviews & social proof
Getting great reviews from your current customers is great social proof.
You can start gathering and showing reviews from
- experts in your industry
- past customers
Be sure to use a credible reviews all that will verify your product reviews as high-quality and trustworthy.
Remember, studies show 92% of online consumers look at a product review before making a purchase.
Not only that, but product reviews are 12-times more trusted than product descriptions, and sales copy from manufacturers.
Apps to try for reviews: Fera Product Reviews
7. Implement up-sell and cross-sell strategies
You should be using up-selling and cross-selling as a strategy to help customers win!
Make recommendations that will meet your customer's needs better.
Helping your customers win will increase customer retention.
For example, if you know that people who buy sunhats for winter vacations also typically buy sunglasses, cross-sell them your best selling pair of sunshades!
Apps to try: ReConvert
For 14+ more tips to boost your online sales during the holidays, download your free eBook!
*enter your first name and email to get access to the eBook