Sometimes choosing the right review app for your Shopify store can be challenging. Because picking the right eCommerce review platform can really have a big impact on the way your brand grows. The right app gives you all the features you need in one place.
Three of the most popular review apps on Shopify are Fera, Judge.me, and Loox. Each platform has the same goal, to collect reviews for your store, but they are different in flexibility, customization, pricing, and long-term growth.
In this guide, we compare Fera vs Judge.me vs Loox to help you decide which solution best fits your store’s goals.
Overview of the Platforms
Before looking at features, it helps to understand what each app is mainly designed for.
Fera focuses on customizable social proof, flexible review collection, and deep integrations to support growing Shopify stores. It’s built for businesses that want to scale without switching platforms later.
On the other side Judge.me is known for affordable pricing and straightforward review functionality, and Loox focuses on visually driven reviews, especially photo and video reviews.
Each approach serves a different type of merchant, and that’s where the differences matter.
Quick Comparison Reference
Here you can easily compare the apps to see which one best fits your store. Fera starts at $9/month and includes a 60‑day free trial for Shopify stores, even on the Starter plan, giving you full access to all features right from the start.
| Fera ($9/month) | Judge.me ($15/month) | Loox ($9.99/month) | |
|---|---|---|---|
| Manage Reviews | |||
| Photo Reviews | |||
| Video Reviews | |||
| Reviews & Testimonials (Import) | |||
| Facebook/Google Reviews Sync | |||
| Shopper Verification | |||
| Product Groups | |||
| Show Reviews | |||
| Active Widget(s) | |||
| Widget Customization | |||
| Ratings in Search Results | |||
| Grow Reviews | |||
| Automatic Review Requests | |||
| SMS Review Requests | |||
| Incentives (Discount | Loyalty Points | Cash-back) | | | | ||
| Ongoing Review Requests | |||
| Message Customization | |||
| Multi-tier Rewards | |||
| Integrations | |||
| Others | |||
| Unbranded | |||
| MultiLanguage Support | |||
| Live (Chat) Support | |||
Review Collection & Email Review Requests
Fera offers advanced control over review request emails, including customizable timing, branding, messaging, and automation rules. Merchants can adjust requests based on order status and customer behavior, making emails feel natural and well-timed.
Judge.me provides reliable, automated email review requests with a simpler setup. While effective, customization options are more limited compared to apps designed for deeper personalization.
Loox focuses on visually appealing review request emails, especially for photo reviews, and also offers A/B testing on sender names. If subject line testing is a top priority, Loox can be appealing, but Fera covers everything most brands actually need.
SMS Review Requests
One of the biggest differences between Fera Judge.me and Loox is how each platform helps you collect reviews. While Judge.me and Loox rely primarily on email, Fera offers an additional option: SMS review requests.
This allows you to reach customers wherever they are. An SMS campaign can be set up so a text message is sent after the last e-mail. This allows you to reach customers that didn’t engage and leave star ratings and or text reviews with your emails.
The SMS review request feature is currently available only for Shopify stores located in the USA and Canada. Sign up to our waiting list here to be the first to find out when SMS is available in your country and/or marketplace.
Incentives
Incentives can help increase review participation when used responsibly. These features encourage customers to leave reviews more often.
1. Fera offers three incentive options:
- Discounts
- Cash back
- Loyalty points (via integrations)
2. Judge.me only offers coupons as incentives. This may be enough for some stores, but it limits how you can reward your customers.
3. Loox only offers discount-based incentives.
By rewarding customers in different ways, they feel more appreciated and valued.
Get Access to All the Features
Fera gives you all the advanced features from the start, so you can easily customize, automate, and improve your review system.
Loox keeps many important features only on higher-priced plans. To fully change widgets or use advanced tools, you usually need to upgrade.
Judge.me has most basic features at a low cost, but some advanced options like special widgets or automation, may need extra setup or apps.
Conclusion
After comparing the main platforms, Fera stands out as a solid choice for stores looking for flexibility and control.
Fera supports video, photo, and text reviews, along with options like incentives, SMS campaigns, and full customization to help you manage and grow reviews effectively.
