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Published by: Fera Team

It’s simple - customer loyalty is one of the most essential aspects of any successful business.

Customers who are loyal to your company will come back and buy more, which means more profit.

But, the million-dollar question - how can you build customer loyalty, and what tools will help?

Whether you focus on customer service, special promotions, or a rewards program, there are plenty of ways to incentivize loyalty.

While There’s no one-size-fits-all answer, we’ll share some top ways to build customer loyalty.

So, stick with us until the end - this way, you won’t miss out on anything.

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

What is Customer Loyalty?

Before we head on to the more specific parts of this blog post, let’s take a step back and describe what customer loyalty is about.

Customer loyalty refers to a customer’s willingness to repeatedly buy products or services from a specific brand or company.

Customer loyalty is a measure of satisfaction and trust that results in the customer choosing to stay with the same brand despite all potential opportunities elsewhere.

What Are The Main Factors Contributing to Customer Loyalty?

Factor in Contributing to Customer Loyalty

Quality of Product or Service

Product or service quality is one of the most important factors in creating customer loyalty.

Just remember - most customers will be utterly loyal to you only if they feel they are getting good value for money and have an overall positive experience with your business.

Consistent Customer Experience

Creating a consistently positive experience for shoppers is also a significant factor contributing to customer loyalty.

From the moment the customer enters into contact with you, you should be able to provide them with an enjoyable and helpful journey.


Customers value personalization, so offering customized solutions based on individual needs can make all the difference in building loyalty.

Proven Strategies to Build Customer Loyalty

Now that you know the main factors that contribute to customer loyalty, let’s have a look at some of the most effective strategies you can use.

Identify Your Brand Vision

The first step to building customer loyalty is establishing your brand's vision firmly.

This requires you to define your brand values and ensure they are consistently communicated throughout your marketing efforts.

By knowing what your brand stands for, your shoppers can more easily identify with you and become loyal in the long run.

You can start by determining what makes your brand unique and why your customers should choose you over the competition.

Identify Your Brand Vision

Create Engaging Content

To keep your customers completely engaged with your brand, you must provide them with quality content daily.

Engaging content involves holiday posts, videos, or other forms of content that highlight your main values and reflect positively on your brand image.

By offering intriguing and relevant content, customers will be more likely to stay engaged with you and come back for more in the future.

But just remember that poorly written or irrelevant content can quickly turn off potential customers and reflect poorly on your brand image.

Therefore, it is vital to ensure that the shared content has been well-researched and provides something valuable to readers or viewers every time.

Tech Stack for Creating Engaging Content

Promo Video Maker

Average Rating: 4.7 out of 5 stars

Promo.com is a video creation app that helps you create professional-quality videos for social media, advertising, and other purposes.

Promo.com also offers a variety of features to help you optimize your videos for social media, including custom video sizes, social media sharing options, and integration with popular social media platforms like Facebook and Instagram.

Ask For Feedback

To truly foster loyalty among shoppers, you must offer a personalized experience whenever they interact with their target audience.

Businesses can completely personalize the overall customer experience by asking for reviews after each interaction with the customer or after using a particular product/service offering for some time.

Asking for reviews and feedback allows businesses to understand what works best for their customers and adapt to better meet customer expectations.

Tech Stack for Gathering Feedback and Reviews

Fera Product Reviews

Fera Product reviews App
Average Rating: 4.9 out of 5 stars

Fera is a customer marketing platform that helps you collect and showcase customer reviews, ratings, and photos on your Shopify store.

With Fera, you can email personalized review requests to your customers and track your review collection progress with detailed analytics.

Fera also offers a variety of features to help you leverage your reviews, including customizable review widgets, Google Shopping integration, and social media sharing options.

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

Responding to Feedback

We know that asking for feedback is essential, but responding to your customers is even more important.

You should always try to respond to your customers all the time – regardless of whether the feedback is positive or negative.

Doing this will show that you’re paying attention to what customers are saying and demonstrating that you value every feedback.

Create a few ready-to-post responses for different situations so that your replies are courteous, professional, and consistent with your tone and voice.

Responding to Feedback

Offer Rewards and Incentives

Rewards and incentives are great ways for businesses to recognize customer commitment & help grow the connection between business/customer while encouraging repeat purchases in the coming days!

Whether this comes in gift cards after a certain amount or exclusive discounts provided when shopping online, these small tokens help show recognition towards those participating in community/supporting company mission(s).

Loyalty Programs

Loyalty programs are the most effective because they offer rewards and encourage increased spending from members by offering additional incentives (such as other discounts when reaching certain spending thresholds).

They’re also great because they don’t require extra effort from buyers since everything is tracked automatically – allowing buyers easy access whenever they’re ready!

Tech Stack for Implementing a Loyalty Program

Smile: Rewards & Loyalty


Average Rating: 4.7 out of 5 stars

With Smile, you can customize a loyalty program that rewards customers for purchases, referrals, social media follows, and other actions.

You can also use Smile to create VIP tiers, offer points-based rewards, and customize your program's branding and messaging. Smile integrates with various other apps and tools, including email marketing services, social media platforms, and review platforms like Fera.

Joy: Rewards, Loyalty Program

Joy Rewards Loyalty Program

Average Rating: 4.9 out of 5 stars

With Joy, you can create and customize a loyalty program that rewards customers for purchases, referrals, reviews, and social media follows.

Joy integrates with various other apps and tools, including email marketing services, social media platforms, and review platforms.

Loloyal: Loyalty & Referrals

Loloyal Listing Screenshot

Average Rating: 4.9 out of 5 stars

Loloyal: Loyalty & Referrals, the Shopify app for loyalty programs, with features like points, referrals, rewards programs, and VIP tiers, empowers you to boost customer retention and sales effortlessly. 

With Loloyal, your real-time points are displayed beside product prices, fostering transparency, encouraging more purchases, and ensuring customers stay aware of the benefits they can enjoy. 

During peak seasons, especially for Black Friday, you can utilize the "Limited Time Offer" feature to captivate shoppers. Moreover, with customizable templates and seamless integration with Shopify POS and email notifications, Loloyal is the ultimate solution for you seeking to elevate your sales and engagement strategies.

Offer Exclusive Deals

Offering exclusive deals tailored towards specific groups (such as frequent bakers) helps encourage increased spending from members since these deals are usually much better than standard offers available – and people love feeling like they’re part of something special & getting access before anyone else does too!

Offer Exclusive Deals

Encourage Referrals

What’s better than spending money and time on advertising? Well, encouraging referrals - this program is an effective way to reward your current customer while also gaining many new ones.

You can write something like “Refer a friend and get $10 as a coupon” or “Get a gift card by referring a friend.”

Tech Stack for Getting Referrals

Referral Candy

Average Rating: 4.8 out of 5 stars

ReferralCandy is a referral marketing app that helps you incentivize customers to refer their friends and family to your Shopify store.

With ReferralCandy, you can create and customize a referral program that rewards customers with cash, store credit, or discounts for referring new customers.

You can also use ReferralCandy to track your program's performance with detailed analytics and insights and customize your program's branding and messaging.

Partner with Another Company

Partnering with another relevant company can be an excellent way to boost your exposure and offer existing shoppers more opportunities.

For instance, if you’re selling pet food, you can partner with a veterinary office - not only will this increase your overall brand exposure, but it will also get your name in front of all the other satisfied customers in the veterinary office.

Partner with Another Company

Measuring Customer Loyalty

Believe it or not - measuring customer loyalty is crucial for assessing whether the strategy is working and what changes can be made going forward.

Here are two methods businesses use when measuring consumer loyalty:

Satisfaction Surveys

Satisfaction surveys accurately show current consumer sentiment towards your company by tracking metrics such as ease of use, product quality, and many more.

The surveys enable companies to access direct feedback from target audiences and uncover potential areas needing more attention when compared to competitors - providing great insights.

Customer Loyalty Index

The Customer Loyalty Index (CLI) is another proven way for brands to measure existing levels of consumer loyalty by tracking factors such as the number of returning visitors, purchases made per unit time, average order size, etc.

The CLI captures different attributes driving behavior depending upon the particular industry making invaluable source information when mapping out specific strategies.

Ultimate Tech Stack for Customer Loyalty

Customer loyalty is essential for any business to thrive in the long term. Establishing relationships with shoppers beyond a single purchase that lasts for many years is the key to a successful business.

Building customer loyalty requires effort, but following the strategies we mentioned in this article can strengthen your connections and bridge the gap with customers in no time.

Be sure to use the following apps in your tech stack to achieve the best results when it comes to building customer loyalty:

  1. Promo.com
  2. Fera Product Reviews
  3. Smile.io
  4. Joy Loyalty
  5. ReferralCandy

These apps are considered the best for building customer loyalty as they can help you engage with your customers, encourage repeat purchases, and drive referrals.

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

Promo.com and Fera Product Reviews help stores create engaging social content and showcase customer reviews.

Smile.io and Joy Loyalty give customers rewards and incentives to encourage repeat purchases and build loyalty.

ReferralCandy incentivizes customers to refer their friends and family to the store, driving new customer acquisition and increasing loyalty.

Combining these apps in a customer loyalty strategy can help your Shopify store build strong customer relationships and drive business growth.

If you want to read more articles like this, visit our official eCommerce blog.

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