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Published by: Fera Team

How crucial are customer reviews when it comes to converting shoppers?

Very crucial, as it turns out.

Not only are reviews capable of creating strong social proof on your site, they can also help in making your brand more trustworthy.

The truth is 91% of shoppers read product feedback before making their final purchase.

And nearly 87% of the consumers rely on these reviews as much as personal recommendations.

That’s why selecting the right product review app can have a big influence on your brand's visibility, sales conversions, social proof, and more!

In this article, we will explain how Fera is different from Okendo, and why you should choose us as your Product Review app.

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

The Best App For New & Growing Stores

Review Request Optimization

One of the most important things for stores, is the option to have a free plan when they are just starting out.

While Fera supports new and growing stores with a free plan option, Okendo offers a 14-day free trial instead.

Not only that, but Okendo pricing starts at $19/month which could make it unaffordable for many stores.

Some businesses even feel that the free trial for Okendo is much too short since many reviews don't come in until about the 14-day mark.

Some stores say that this makes it hard to test the platform properly.

Quick Comparison Reference

Fera ($9/month) Okendo ($19/month)
Manage Reviews
Photo Reviews
Video Reviews
Reviews & Testimonials (Import)
Facebook/Google Reviews Sync
Shopper Verification 
Product Groups 
Show Reviews
Active Widget(s)
Widget Customization 
Ratings in Search Results 
Grow Reviews
Automatic Review Requests 
Incentives (Discount | Loyalty Points | Cash-back) | ✅ | ✅
Ongoing Review Requests 
Message Customization 
Multi-tier Rewards 
MultiLanguage Support
Live (Chat) Support

Better Customization Experience

Better Customization

Creating a personalized experience can significantly improve your overall sales conversions.

Fera allows you to completely customize the entire “customer review” section through 3 different settings:

  • Design Options - You will have the option to use the editor to perfectly design your customer reviews (the theme, style, color, and location of the widget) depending on your preferences.
  • Behavior Settings - Make your customer reviews relevant to specific users’ habits and interests.
  • Language & Currency - You will be able to have the option of changing the language and currency of the customer review widget.

If you don't have all these options from a reviews app, this will limit your opportunities and can stop you from growing your user-generated content.

Outstanding Support Team

Great Support Team

Fera’s support team is extremely knowledgeable and is available for their customers across many time-zones.

You will be able to contact them through 3 different options - Live Chat, Phone Number, and email.

reviews app for shopify support

Okendo doesn’t seem to have round the clock support for its merchants.

reviews app for shopify support

Automated Email Reminders

Automated Emails

A limiting feature we found with Okendo was that they only allow you to send one review request per customer.

What does that mean? If a user doesn’t open your email, you won’t have a chance to reach out to them again.

Fera, on the other hand, gives you the opportunity to send automated follow up emails when requesting reviews from shoppers.

So, you won’t have to do anything - just sit back and let the app do all the hard work for you!

What Do Other Users Say?

turn reviews into social proof

We have evaluated hundreds of customer testimonials from both review apps (Fera & Okendo) and saw what other users have to say about them.

Fera 4.9 ⭐ (4.700+ reviews) 🏆

Fera Product Reviews

Fera has an average rating of 4.9 stars out of 4.708 customer testimonials.

Most of the users have reported that Fera has a well-educated consumer assistance team, comes with a ton of helpful features, and offers a great user experience.

Okendo 4.9 ⭐ (660+ reviews)

Okendo Product Reviews

Okendo has a 4.9 star rating out of 662 users.

Even though it has a high rating score, a big portion of the people using this platform are mainly mentioning the high cost of the service and the lack of/poor customer support team.

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

Frequently Asked Questions

What Does Okendo Do?

Okendo is an app for Shopify store owners to help businesses build trust and strong relationships with their customers through social proof such as customer reviews.

Is Okendo a Google partner?

Yes, they are.

How Do I Add a Review on Okendo?

To add your customer reviews on Okendo, you will need to ensure that your reviews widget is enabled, then add it to where you want it to appear.

How Do I Leave a Review on Okendo?

  1. To leave a test review in your Okendo account, under ‘reviews’, click on ‘products’ and select a product.
  2. Then, click ‘test review capture’ and then ‘confirm’ when a test mode popup appears.
  3. Go through the steps to create a review and then click agree and submit.

Is Okendo Worth It?

Okendo can be worth it for many businesses. However, it depends on many factors.

Okendo doesn’t have a free plan and only a 14-day trial, if you are a smaller or growing business, it can be a bit expensive at almost $20/month.

Use Fera!

Instagram marketing for shopify stores

Many well-established eCommerce companies and brands are switching to Fera for more customization options, lower expenses, and better customer support.

So, we strongly suggest that you make the switch as well!

Export Your Reviews From Okendo to Fera

With the assistance of Fera's migrating method, you will be capable of transferring all your existing reviews from Okendo to Fera in just a few clicks:

  1. First, log in to your Fera account.
  2. Press the Content sub-tab and select Reviews.
  3. Moving further, click on the green Add Reviews button, which is located at the top right corner of your screen.
  4. Move your mouse to the Import or Sync box section and select Upload CSV.
  5. Export your reviews from Okendo using this CSV template.
  6. Lastly, select the Import button and that’s it, you’re completely finished.


If you are looking for a review app that will let you:

  • Import existing reviews
  • Automate emails
  • Customize your reviews

then Fera is the app for you!

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

*All information is based on the Shopify app store listings as of December 2023.

What are you waiting for?

> 90% of shoppers see reviews before buying. Make sure what they see gets them to a YES.

Still not sure?

Live chat with one of our all-star team members to answer all your questions.