Published by: Fera Team

Let's put it this way - email marketing is unquestionably one of the most powerful marketing methods in the world.

It offers a personal way of reaching your target customers and consistently delivers a better ROI than any other marketing platform.

Now, that's something that you should certainly consider!

But, in order to successfully achieve these results, you need to employ the right set of tools. You can't send each email individually - not only is this ineffective, but it will also take a lot of time.

And since you're running a business, time is money!

Shopify has a ton of different third-party apps that will make things easier for you.

But, with the staggering number of options, how can you find the most suitable one for your business?

Well, don't fret.

We've put together a special list of the highest evaluated email marketing apps that you can find on the Shopify App Store.

Each app offers a unique set of functionalities to explore.

So, be sure to review all the suggestions carefully before you make the ultimate decision.

Are you ready?

Let's jump straight into the first position of our official listing!

What Are The Best Email Marketing Apps For Shopify Stores?

We round up the best email marketing apps for your Shopify store!

The Best Email Marketing Apps For Shopify Stores

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.


Omnisend Email Marketing 4.8 stars with 5,400+ reviews

Omnisend Email Marketing is a multi-functional marketing app that allows you to create and send customized messages to your consumers through 3 main channels: SMS, email, and newsletter.

It is pretty simple to use and doesn't require any background experience.

best free shopify apps 2024

Why You Need Omnisend Email Marketing:

  • Collect emails by employing customized pop ups, signup bars, and landing pages
  • Improve your reach and boost your conversions with well-targeted messages
  • Analyze all of your campaigns in the sales dashboard and make crucial readjustments

Omnisend Email Marketing Pricing:

  • Free Plan - 500 emails per month, professional email templates, and pop ups & signup forms.
  • Standard Plan ($16 per month) - Everything in "Free Plan" + 6,000 emails per month, customer success manager, and 24/7 support.
  • Pro Plan ($59 per month) - Everything in "Standard Plan" + unlimited emails, international SMS, and advanced reporting.

Type Of Shopify Stores Omnisend Email Marketing Is Best For:

The Shopify app is perfect for both start-ups and professional stores.

Looking for the top SMS apps? Check out the post Top 7 SMS Marketing Apps For Shopify Stores


Klaviyo: Email Marketing & SMS 4.0 stars with 1,800+ reviews

In the next spot of our listing, we have the all-mighty Klaviyo: Email Marketing & SMS app. The platform comes with several pre-designed popup templates and special targeting features to help you contact the right customers at the right time.

best free shopify apps 2024

Why You Need Klaviyo: Email Marketing & SMS:

  • Sync all your real-time and historical store data to stay on top of every interaction
  • Dispatch eye-appealing emails in just a few minutes by employing pre-made drafts
  • Turn on automation features and make things a lot more convenient for you

Klaviyo: Email Marketing & SMS Pricing:

  • Free (Free to install) - Email & SMS campaigns, push notifications, personalization, predictive analytics, and more.
  • Email ($30 per month) - All the features in "Free" + 501 - 1000 contacts, no lock-ins, and additional chat support.
  • SMS ($15 per month) - All the features in "Free" + up to 1250 SMS contacts, automated flows, 2-way conversations, personalized reports, and opt-in forms.

Type Of Shopify Stores Klaviyo: Email Marketing & SMS Is Best For:

Primarily suitable for brands that want to rapidly grow their email subscriber list.


Automizely Email Marketing SMS 4.9 stars with 5,900+ reviews

Automizely has 30+ multi-functional tools that will help you generate more leads, automate your email marketing campaign, and even drive in more conversions. The platform is trusted by hundreds of stores and has several awards.

best sms apps for shopify

Why You Need Automizely Email Marketing SMS:

  • Streamline your marketing while boosting leads and keeping customers engaged
  • Build your email list and present them with compelling content with just one simple click
  • Add persuasive widgets to your page - shipping bars, trust icons, and social proof

Automizely Email Marketing SMS Pricing:

  • Free Package - Up to 300 individual contacts, all the necessary functionalities, campaign analytics, and coupons.
  • Essentials Package ($11/month) - Up to 500 contacts, all the premium features, campaign analytics, coupons, and support.

Type Of Shopify Stores Automizely Email Marketing SMS Is Best For:

Suggested for Shopify stores that are looking for an all-in-one email marketing app.


Fera Product Reviews 4.9 stars with 5,400+ reviews

With the assistance of Fera Product Reviews, you will be able to send automatic review requests to all your email subscribers without a problem. Not only will this help you build a better relationship with your consumers, but it can also improve your brand awareness.

Plus Fera has integrations with other apps like Omnisend to make getting reviews a breeze!

best free shopify apps 2024

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

Why You Need Fera Product Reviews:

  • Create and send beautiful review requests to your consumers in minutes
  • Import reviews from several platforms, including Facebook, Google, and more
  • Conveniently manage and rearrange your consumer reviews in a few simple clicks

Fera Product Reviews Pricing:

  • Smaller Plans:

    • Free - Up to 10 distinct review propositions and 1 active widget bar.
    • Startup ($9/month) - Up to 100 distinct review propositions and 3 active widget bars.
    • Small ($29/month) - Around 1,000 distinct review propositions and 10 active widget bars.
    • Medium ($99/month) - Over 10,000 distinct review propositions and 20 active widget bars.
  • Larger Plans:

    • Semi-Large ($199/month) - Up to 25,000 distinct review propositions and 30 active widget bars.
    • Large ($299/month) - Up to 50,000 distinct review propositions and 50 active widget bars.
    • X-Large ($599/month) - Up to 100,000 distinct review propositions and 100 active widget bars.
    • Enterprise($999/month) - Up to 500,000 distinct review propositions and 200 active widget bars.

Type Of Shopify Stores Fera Product Reviews Is Best For:

Fera is mainly suitable for top-notch brands that want to get a higher response from their review request emails.

Further reading: Average review request submission rate for eCommerce.


Seguno Email Marketing 4.8 stars with 1,000+ reviews

Seguno is a top-rated marketing platform that comes with a ton of different email campaign templates. Each one is completely customizable, so you will be able to use your favorite editing tool (Canva) inside the app to make further adjustments.

best email marketing app shopify

Why You Need Seguno Email Marketing:

  • Build excitement and welcome new subscribers with pre-made email templates
  • Edit all your emails inside Shopify without switching between several platforms
  • Seamless integrations with popular apps (Canva, Product Reviews, Instagram)

Seguno Email Marketing Pricing:

  • Free Package - Up to 250 subscribers, newsletters, pre-built automation, discount codes, and first-class support.
  • Premium Package ($10/month) - Up to 2,500 subscribers, 10 day trial, premium sections, multi-email automations.

Type Of Shopify Stores Seguno Email Marketing Is Best For:

Intended for businesses that want to boost their user engagement.


Avada Email Marketing 4.9 stars with 870+ reviews

Convert your first-time purchasers into loyal customers with the assistance of the all-mighty Avada Email Marketing. The app comes with a ton of beneficial features and several integrations for a better experience.

best email marketing app shopify

Why You Need Avada Email Marketing:

  • Collect more emails by using newsletter pop ups or "spin to win" deals
  • Keep track of your work performance by following some key metrics
  • Create campaigns that are high-converting and mobile responsive

Avada Email Marketing Pricing:

  • Free - Up to 500 contacts, 12,000 emails, basic workflows, essential email templates, lead captures, and push notifications.
  • Pro ($16/month) - all email templates, SMS, branding removable, WhatsApp, and chat support.
  • Advanced ($47/month) - Up to 18,000 emails sent/month, Google ads, Facebook ads, account manager.

Type Of Shopify Stores Avada Email Marketing Is Best For:

Perfect for businesses that want to improve their sales conversions.


Mailchimp: Email Marketing 3.4 stars with 500+ reviews

In the last position of our exclusive listing, we have Mailchimp - an all-in-one email marketing platform that's used by thousands of entrepreneurs from the whole world. It has everything you need to scale your business and take it one step ahead.

best email marketing app shopify

Why You Need Mailchimp: Email Marketing:

  • Use the drag-and-drop builder to create intriguing emails that stand apart from others
  • Get real-time suggestions to increase engagement and gain more sales
  • Optimize your ROI (Return On Investments) by using A/B testing tools

Mailchimp: Email Marketing Pricing:

  • Free Package (Free) - Emails, innovative assistants, signup forms, special landing pages, social media posts & ads, postcards, domains, and more.
  • Essentials Package ($13/month) - Everything on "Free Package" + unique templates, custom brand, A/B testing, and email support.
  • Standard Package ($20/month) - Everything on "Essentials Package" + journey builder, dispatch optimization, user behavioral, and personalized templates.

Type Of Shopify Stores Mailchimp: Email Marketing Is Best For:

Mainly suggested for users that are just starting out.


As you can clearly see, there are a ton of different apps that can assist you in running targeted emails to your customers.

Hopefully, with the assistance of our top-tier listing, you will be capable of tracking down the most fitting option for your Shopify store in no time.

*All information is based on the Shopify app store listings as of January 2024.

Get started

Get started in minutes

83% of customers need to see reviews before buying - Add reviews now!