Perry Parts faced a common problem many e-commerce businesses struggle with: how to build lasting customer trust in an online environment. While the auto parts retailer was actively engaging customers through direct emails and social media, these interactions weren’t creating the visible trust signals they needed.
“I wanted to find a way to build customer trust and to connect with customers,” explains Patrick Perry, owner and CEO of Perry Parts. “The key challenge was that the interactions weren’t persistent and it was hard to display customer feedback in a concise and clear manner.”
Without a centralized way to showcase positive customer experiences, Perry Parts was missing opportunities to convert visitors into buyers. That’s where the Fera application for their Wix store comes in.
After nearly two years of using Fera that is integrated with their Wix store, Perry Parts has transformed their approach to customer feedback. Rather than relying solely on personal outreach and social media engagement, they now have a systematic way to collect, display, and leverage customer reviews. Their setup includes automatic review collection emails through Fera that are sent 30 days after an invoice is paid, giving customers time to receive and test their auto parts before providing feedback. This strategic timing has proven effective in capturing authentic experiences while encouraging both photo and video submissions from satisfied customers.
All collected reviews are prominently displayed through their dedicated review page, creating a comprehensive showcase of customer experiences that potential buyers can easily access and browse.
Q: How has Fera helped your store?
“We’ve seen roughly a 40% increase in revenue over the time that we’ve been using Fera, not all of that can be attributed to the application, of course, but I do feel that a lot of customer trust and customer interaction has been built upon it.”
Q: Do you have any advice for other e-commerce store owners that are looking to use Fera?
“I would say that it seems daunting to people to start asking for reviews, but the best time to start is now. Once you start getting reviews, it gives you the opportunity to not only improve your product, but also engage with customers, and share that customer feedback with others.”
If you want to know more about Perry Parts and shopping for bump stops, you can visit their website here
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If you are a business owner and looking to showcase beautiful reviews and automate the review collection process for your Wix store, visit Fera and start a free 14-day trial.
