Published by: Jameela Ghann

Most eCommerce stores will get a review when they ask for one! You can get lots of product reviews with well-timed and personalized emails. Of course, you'll need good subject lines for your review request emails so that your customer actually opens it! So what are the best subject lines for a review request email? They are

  1. [Customer Name], thank you…
  2. Tell us what you thought about [product name]
  3. Take 2 seconds to tell us how we did, [first name]!
  4. Did you like [product name]?
  5. Thanks for your order! Here’s a link to leave a review
  6. How was your [instert product category here]?
  7. Earn [reward] when you leave a review today
  8. Tell us about your experience and get [inventive]
  9. We’re offering [insert incentive] for telling us what you think
  10. [First name], what do you think about [product name]?

What Makes a Review Request Subject Line Awesome?

Requesting Reviews From Customers

There are a few factors that make a review request subject line effective.

  1. Urgency
  2. Personalization
  3. Incentivization
  4. Timeliness


It seems to be the case that review request subject lines that evoke a sense of urgency are more successful at getting opened (and a review).

Using language that compels your customers to open your review request email, will help you get a better open rate and more reviews!


If you are requesting reviews from your customers, its a good idea to make it feel like you are talking to them one-on-one. You can do this by including your customer's name in the subject line.

If you can't do that, use their name in the body of the e-mail. You can also personalize the email based on the product they have ordered or their location!

Using the best review app for Shopify makes it easy to customize your review request email.

Message Customization Ongoing


Customers love to get a little extra from a company that they love.

This is why including an inventive in your review request email subject line is so important! Customers to leave you a review if there is something in it for them.

If you are asking for a lot (like a photo or a video) make sure to give them a better inventive. Remember, your customers’ time is valuable and the review that they will give you will help you make more sales.

Just make sure that the inventive work for both you and your customer

With Fera, you can offer

  • Discounts
  • Loyalty points
  • Cash Back!



Timing is everything in the post-purchase experience and review request follow up! Everything is about instant gratification in eCommerce and online shopping. That is why you want to send out a review request as soon as your customer has gotten their order!

Timing your review request just right is critical to your response rate.

  • Send it too early, and you will get reviews that they haven't gotten their item. 
  • Send it too late and the excitement of getting their new product has worn off!

Make sure you time your review requests just right.

P.S. You can customize when you send out your review requests with Fera!

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What about when your customer has opened your email?

Keep it short and direct

Tell customers exactly what they should be doing in their review. If you are asking for a photo or video reviews, tell your customers to send you a photo of their plant on their desk or them taking a selfie with their new notepad.

Everyone is busy, and no one wants to think.

Make it easy!

Check your grammar and keep it real

Along with perfect grammar and non-sales language, customers want honesty and authenticity.

Make your message sound like you actually care about what they think. You'll get more responses and higher quality reviews!

Create a review request campaign today

Now you know what to write in your review request subject line, so go ahead and create your review request email campaign and display your testimonials and reviews on your Shopify store with Fera today!

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83% of customers need to see reviews before buying - Add reviews now!